Job Title: Short-Form Creative Lead (Social Media)
Work Hours: Full-Time
Schedule/Timezone: Pacific Time (PT)

About the Company
We are a fast-growing, founder-led media and education company dedicated to helping entrepreneurs and business leaders scale through world-class content, coaching, and proven business growth strategies. Operating with a high-performance mindset, our culture emphasizes deep ownership, bold creativity, innovation, and absolute excellence.

About the Role
Ready to turn world-class business insights into viral, culture-defining social media content? We are looking for a strategic, high-performing content leader to take the wheel of our short-form ecosystem and scale our audience to new heights. In this senior-level role, you will work directly alongside a high-profile founder to shape the brand's social media presence across Instagram Reels, TikTok, and YouTube Shorts. This position is built for a strategic content leader who masterfully understands social media trends, audience psychology, and platform growth. Because directing live talent is a core pillar of this role, your inspiring, collaborative presence is required on-site at our Kelowna headquarters. If you thrive in an environment with high autonomy, high expectations, and massive real-world impact, this is your next big move.

Responsibilities

Social Media Strategy & G rowth: Own and lead the short-form content strategy across Instagram Reels, TikTok, YouTube Shorts, and emerging platforms to maximize reach, engagement, shares, saves, and follower g

rowth.Content Capture & Produ ction: Plan and direct short-form content during in-person filming sessions with the founder, identifying real-time opportunities and crafting compelling hooks and storytelling struc

tures.Trend Innov ation: Monitor platform trends, cultural conversations,



and algorithm changes to quickly capitalize on viral opportunities while maintaining brand alig

nment.Analytics & Optimiz ation: Track and analyze key metrics (watch time, retention, engagement) to continuously refine the strategy and evolve our short-form content pla

ybook.Cross-Functional Collabor ation: Partner closely with the Head of Long-Form Content to repurpose long-form assets and collaborate with marketing and production teams to build scalable content systems.

Qualifications

Exp erience: 5+ years of experience in social media, content strategy, digital media, or a relate

d field.Proven Track Record: Demonstrated success growing social media audiences specifically through platform-native short-form content (Instagram/

TikTok).Technical & Direction Skills: Hands-on proficiency with short-form editing tools (e.g., Adobe Premiere Pro) and experience directing on-camera talent in rapid-paced live envir

onments.Strategic In stincts: Deep understanding of audience psychology, trend identification, hook creation, and social media analytic

s tools.Execution & Commun ication: Ability to operate independently with minimal supervision, strong project management skills, and professional-level English commun

ication.L ocation: Ability and willingness to work on-site full-time in Kelowna, British Columbia (or relocate to the area).

Required Skills

Personal experience building and growing your own social media audience or perso

nal brand.Experience managing content strategies across multiple major platforms simul

taneously.Background in entrepreneurship, SaaS, business education, coaching, or creator-focused i

ndustries.Knowledge of paid social advertising and organic-to-paid content amplification s

trategies.Experience leading content teams, freelancers, or creative contractors.

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📌 Creative Lead (British Columbia)
🏢 Globaltize
📍 British Columbia