Elevate your career as a Performance Marketing Manager with Relay in Toronto, ON. This role involves managing a $2-3M monthly budget to drive growth and optimize channels like paid search and social.
Join Relay, a leader in the digital banking space, where you will oversee advanced paid marketing strategies. Your mission is to enhance Approvals while maintaining a robust LTV-to-CAC ratio. Engage in multi-channel campaigns and leverage SQL for data-driven decision-making.
Key Responsibilities:
• Optimize and test across paid search, social, and direct mail
• Scale and manage publisher media partnerships for quality approvals
• Develop Relay's paid social strategy to expand reach
• Maintain relationships with advertising and media buying vendors
• Collaborate with the Brand team for effective creative direction
Requirements:
• 5+ years in performance marketing managing significant budgets
• Proficient in SQL and marketing attribution models
• Proven ability in channel optimization and testing
• Experience in ambiguous and evolving situations
• Track record of identifying and acting on recent marketing prospects
Drive impactful marketing strategies at Relay while fostering small business growth in Toronto.
J-18808-Ljbffr