Lead Hootsuite's global demand generation initiatives as a Senior Manager. Drive integrated programs and optimize demand creation across diverse markets, enhancing pipeline success.
This is a hands-on senior role focused on developing multiple demand generation strategies tailored for Enterprise and Mid-Market audiences across regions. You will work closely with sales, RevOps, and product teams, translating insights into impactful marketing strategies. The position requires balancing current demand creation with re-engagement and pipeline acceleration efforts.
Key Responsibilities:
• Develop integrated demand generation programs across multiple channels
• Identify and address gaps in funnel progression
• Utilize account intelligence for targeted marketing campaigns
• Partner with sales to evolve account-based marketing strategies
• Manage co-branded content and partner-led initiatives
Requirements:
• Extensive B2B SaaS demand generation experience
• Proven track record in integrated marketing programs
• Solid analytical and decision-making skills
• Hands-on experience with account-based marketing
• Familiarity with platforms like 6sense or similar
Drive Hootsuite’s demand generation success through strategic planning and impactful execution.
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