Transform brand marketing at Dentsu in Toronto as a Senior Media Effectiveness Analyst. This pivotal full time role emphasizes mixed marketing model development for client growth.

In this role, you will be part of a talented cross-functional team dedicated to enhancing marketing performance through robust statistical and econometric models. Candidates must succeed in complex data manipulation and possess solid analytical skills using tools like SQL and Python. The position focuses on generating actionable insights while automating data workflows to boost efficiency.

Key Responsibilities:
• Develop and validate statistical models for marketing effectiveness
• Conduct solid data analyses focusing on marketing ROI
• Utilize econometric tools for measurement accuracy




• Automate and optimize data pipelines using SQL and Airflow
• Present complex concepts in accessible formats for stakeholders

Requirements:
• Expertise in SQL, Python, or R for data analytics
• Knowledge of advanced statistical techniques and machine learning
• Familiarity with data visualization platforms like Tableau
• Understanding marketing attribution approaches and budget strategies
• Proven communication skills for various audience levels

Leverage your skills to drive measurable marketing success for clients at Dentsu in Toronto.
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📌 Senior Media Effectiveness Analyst At Dentsu Ontario (Canada)
🏢 dentsu
📍 Canada