Join Scotiabank as a MarTech Personalization Product Owner to transform client engagement. Define personalization capabilities and ensure their successful delivery across channels.
As a Senior Manager within the Canadian Banking Personalization team, you will translate business priorities into actionable roadmaps for personalization initiatives. Collaborating with various teams, you will refine user stories and ensure the effective implementation of digital solutions that drive client engagement and business outcomes. This is a key role that shapes the future of client journeys.
Key Responsibilities:
• Translate business needs into accurate execution-ready requirements
• Lead the delivery of personalization experiences and capabilities
• Ensure alignment with business objectives and KPIs
• Manage stakeholder engagement and communication
• Continuously refine approaches based on performance insights
Requirements:
• 7–10+ years in product management or digital delivery
• Robust familiarity with personalization platforms like Adobe AEP
• Demonstrated experience in agile delivery and project management
• Ability to manage competing business demands effectively
• Robust understanding of campaign lifecycle and performance metrics
Drive engagement and measurable outcomes through personalized client experiences at Scotiabank.
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