Join LifeLabs as a Senior Brand Specialist, focusing on brand experience in Burnaby, BC, or Toronto, ON. Shape brand perception and drive strategic initiatives for healthcare.
This hybrid role requires translating market insights into actionable brand strategies while collaborating across departments to enhance brand coherence. You will implement governance frameworks and assess brand performance, thus contributing to LifeLabs' mission of delivering exceptional healthcare experiences.
Key Responsibilities:
• Support evolution of LifeLabs’ brand strategy and governance
• Develop frameworks for consistent brand messaging
• Monitor and assess brand awareness and sentiment
• Work with cross-functional teams on brand enablement
• Collaborate on storytelling initiatives to enhance visibility
Requirements:
• 5+ years’ experience in brand strategy or corporate communications
• Bachelor’s degree in relevant field; postgraduate education asset
• Proven experience with brand management across diverse channels
• Robust problem-solving and project management abilities
• Excellent written and verbal communication skills
Influence how Canadians experience healthcare through impactful brand strategies at LifeLabs.
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