Our client is seeking a senior commercial leader to own and drive total national revenue performance. This is a true executive sales role with full accountability for growth, profitability, and market share across multiple revenue streams. We require proven senior level account management experience within the Canadian packaged goods industry, with direct ownership of relationships with major national grocery retailers.

Candidates must have personally led and managed at least two of the following accounts: In addition, this position requires hands on direct sales management experience. This individual will lead the Canadian sales organization and deliver sustained, profitable expansion across Buy/Sell, Buy Back, 3P DSD, and 3P Services models. As Director of Sales, you will: Own total national revenue performance and market share growth Develop and execute integrated go to market strategies Lead national sales planning, forecasting, and performance tracking Oversee national customer strategy across multiple revenue models Mobilize resources to close performance gaps and accelerate growth This role carries full accountability for revenue, margins, forecasting accuracy, and sales execution across Canada.

Lead, coach,



and performance manage a geographically dispersed sales team Recruit and develop top tier sales talent Ensure disciplined pipeline management and forecasting CPG / Packaged Goods Industry Experience You must have 10 to 15 years of progressive sales leadership experience within the packaged goods or CPG industry.

Major Canadian Grocery Retailer Ownership

Proven senior level account management experience with major Canadian grocery retailers is required. You must have led and performance managed a sales team. This role requires proven experience leading, coaching, and holding accountable a national or geographically dispersed sales organization.

Demonstrated success owning national revenue targets and delivering profitable growth Solid commercial and financial acumenExperience managing revenue, margins, forecasting, and budgets Robust executive presence and ability to operate at senior customer levels Analytical, data driven, and performance focused Experience leading change and improving sales processes SAP B1 experience If you meet the required grocery ownership experience and have led high performing sales teams within the CPG sector, we would welcome a confidential conversation. #

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