Lead marketing analytics for Scotiabank in Toronto, Ontario.

The Senior

Manager role focuses on data-driven strategies, measurement frameworks, and enhancing marketing effectiveness across all channels. As a Senior Manager in Marketing Analytics, you'll oversee the development and delivery of analytic capabilities that guide strategic decisions in a complex financial setting. Your expertise will drive marketing measurement, audience strategies, and continuous improvement, ensuring high-quality insights for campaigns and marketing effectiveness.

You'll closely collaborate with cross-functional teams to produce actionable recommendations for senior leadership. Key Responsibilities:
Lead planning and delivery of marketing analytics initiatives
Oversee Marketing Mix Modelling and Multi-Touch Attribution




Develop frameworks to optimize marketing investments
Partner with teams to create reports and analytics products
Convert client data into actionable marketing strategy insights

Requirements:
Bachelor's degree in Statistics, Mathematics, or related field
8+ years of experience in marketing analytics
Robust financial services background preferred
Proven leadership in analytical initiatives
Exceptional communication and collaboration skills

Drive marketing innovation and enhance effectiveness at Scotiabank through your expertise in analytics and strategy.

📌 Marketing Analytics Senior Manager At Scotiabank Toronto (Canada)
🏢 Scotiabank
📍 Canada