BWZ is building its growth engine from scratch, and this is the person who builds it. As Director of Growth Marketing, you will own audience acquisition, conversion optimization, and experimentation systems that continuously improve the effectiveness of paid campaigns, partner programs, events, and audience products. Own paid acquisition strategy across social, retargeting, and high‑intent placements Build and manage referral programs and cross‑promotional partnerships with partner newsletters, event businesses, and co‑marketing opportunities Partner with Media to amplify high‑performing editorial and audience content Work directly with developers and designers to implement web funnel improvements Reporting & Data Build and maintain a live dashboard tracking acquisition, conversion, CAC, and experiment performance Experimentation Velocity & Impact: number of successful experiments per quarter, measured by operationalized improvements to acquisition, conversion, engagement, or pipeline contribution Proven track record in growth marketing or paid acquisition, ideally in a media, newsletter, or audience‑driven business Robust conversion optimization skills: landing pages, funnel analysis,



A/B testing Familiarity with CRM and audience data platforms Experience building reporting systems and dashboards, not just reading them Robust analytical instincts: know which data matters and make decisions from it Experience working cross‑functionally with product, design, and content teams Prior team leadership experience (even if managing a small team or contractors) Experience at a company going through early‑stage growth infrastructure build‑out This full‑time position is available as either a remote or hybrid role, with an annual salary in the range of $150,000 to $180,000 CAD.

In addition to base salary, you will also be eligible for a competitive performance‑based bonus structure. Full‑time employees will benefit from our comprehensive perks package. Black and White Zebra is an equal opportunity employer and considers all candidates for employment regardless of race, color, religion, sex, national origin, citizenship, age, disability, marital status, military or veteran’s status (including protected veterans, as may be required by federal law), sexual orientation or any other category protected by law.

We celebrate all backgrounds and attributes that help make our team impactful, iterative, adaptable, and fun! #

📌 Market Chief Marketing Officer Full Time Calgary (Canada)
🏢 Black u0026 White Zebra
📍 Canada