Drive customer engagement as a Lifecycle Marketing Manager at Roofr, focusing on the entire customer journey from acquisition to expansion. You will execute multi-channel campaigns to enhance retention and revenue growth.
At Roofr, this hands-on role requires a creative marketer with at least four years in lifecycle or email marketing within a startup SaaS workplace. You’ll develop targeted campaigns across email, SMS, and in-app messaging, collaborating with multiple teams to ensure data-driven strategies for customer journeys.
Key Responsibilities: • Map and enhance Roofr's customer lifecycle • Develop funnel-specific campaigns with marketing and revenue teams • Build behavior-driven multi-touch lifecycle campaigns • Collaborate on messaging and creative asset testing • Manage analytics and reporting across key platforms
Requirements: • 4+ years in lifecycle or email marketing • Proven success in cross-channel customer journey execution • Hands-on with tools like HubSpot and Amplitude • Solid analytical skills with actionable insights • Excellent communication and collaboration abilities
Utilize your lifecycle marketing expertise to shape impactful customer experiences at Roofr.