Join Float as a Marketing Operations Lead, based in their Toronto office with a hybrid mode. Focus on enhancing marketing attribution and driving revenue through innovative strategies.

As a Marketing Operations Lead, you will work closely with the Growth Marketing team and RevOps to refine marketing operations aimed at boosting revenue growth. This multifaceted role requires a strong background in optimizing self-serve and inbound marketing funnels. Your work will directly influence Float's customer journey and funnel efficiency.

Key Responsibilities: • Own marketing attribution for actionable insights • Develop lead scoring models for seamless user transitions • Identify causes of funnel inefficiencies and implement fixes • Run experiments to enhance cost metrics • Coordinate with BDRs for improved outbound efficiency

Requirements: • 5+ years of marketing operations experience • Proven success in attribution model implementation • Familiarity with CAC and related metrics • Comfortable with marketing technology • Strong analytical and problem-solving skills

Drive growth at Float by refining strategies that enhance the customer experience and ensure effective resource allocation. #J-18808-Ljbffr

📌 Marketing Operations Lead at Float (Toronto)
🏢 Float
📍 Toronto