Elevate Sun Life's global digital landscape as the Director of Digital Marketing Performance and Optimization. This hybrid role emphasizes strategic data insights and performance measurement across various digital channels. Reporting to the AVP of Global Digital Marketing, you will cultivate data-driven strategies that enhance Sun Life's competitive advantage.

Your responsibilities include establishing KPIs, driving optimization initiatives, and ensuring compliance with measurement governance in alignment with best practices. Key Responsibilities:
Develop strategies for digital marketing measurement
Set KPIs for tracking performance across digital platforms
Identify opportunities for improved conversion and engagement




Conduct variance analysis and provide actionable insights
Create comprehensive dashboards for performance reporting

Requirements:
Bachelor’s degree in relevant fields such as Marketing
5+ years in enterprise digital analytics
3+ years leading teams with proven management skills
Expertise in Tableau, Power BI, and Adobe analytics
Solid understanding of digital marketing KPIs

Leverage your extensive experience to steer cutting-edge data strategies, fostering impactful digital initiatives at Sun Life.

📌 Global Director Of Digital Marketing Analytics Waterloo (Canada)
🏢 Sun Life
📍 Canada