Exciting chance at Royal Distributing for a Senior Manager focusing on CRM and Customer Intelligence. This full time leadership role in Guelph combines data strategy, marketing automation, and customer engagement.

As a Senior Manager, you will spearhead initiatives in CRM and marketing technologies while collaborating with various departments. Your leadership in personalization and customer intelligence will drive retention, customer satisfaction, and profitability. You will utilize AI and analytics to create actionable insights across retail and eCommerce platforms.

Key Responsibilities:
• Direct CRM and lifecycle marketing initiatives across channels
• Build and optimize customer engagement journeys
• Apply predictive analytics to identify key growth drivers




• Establish KPIs to measure program effectiveness
• Collaborate to achieve compliance with data governance standards

Requirements:
• Minimum 5–8+ years in CRM or customer-centric positions
• Solid background in CDPs, marketing automation, and analytics
• Capable of driving AI integration in marketing efforts
• Strategic thinker with proven project management skills
• Passionate about enhancing customer experiences

Lead customer intelligence improvements and strategic growth at Royal Distributing.
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📌 Leadership Role In Customer Intelligence Ontario
🏢 Avanti Software
📍 Ontario