Compensation

$100,000 (salary + commission draw) plus uncapped commissions

Group benefits fully paid by company: health, dental, life, disability, and travel coverage

Vacation and paid personal days

Employer matching retirement savings plan

Position Responsibilities

Manage all sales activities within the assigned territory, ensuring year‑over‑year growth aligned with company objectives

Prospect, develop, and maintain strong relationships with new and existing municipal accounts and customers

Sell municipal equipment directly to end users, providing customized solutions for public works, road maintenance, and municipal operations

Deliver product demonstrations, training, and technical support to customers and internal team members as required

Represent the company at trade shows, conferences, and industry events across Canada and the United States

Collaborate closely with internal teams (Sales, Parts, Service) to support technical requirements and post‑sale customer needs

Prepare accurate sales forecasts, reports, and territory performance updates

Stay informed on municipal industry trends, competitive activity, and emerging technologies

Participate in local Municipal Association meetings

Position Requirements & Qualifications
Education / Certification

Degree or diploma in Business Administration or a related field, or an equivalent combination of education and experience

Valid driver’s license with a clean driving record, where required for job duties, or ability to obtain

Must be legally able to travel within Canada and the United States, as required





Must be able to successfully complete a background check relevant to the role

Must be eligible to obtain OMVIC certification

Experience

Minimum 5 years of outside sales experience, preferably in heavy truck or equipment sales

Demonstrated success selling to municipalities or public works departments

Strong technical aptitude and understanding of equipment applications

Familiarity with municipal procurement processes (e.g., public tenders, cooperative purchasing such as CANOE)

Experience using CRM systems

Skills

Exceptional communication and customer service skills

Ability to prioritize and manage workload in a rapid‑paced setting

Self‑motivated and results‑driven mindset

Strong organizational, analytical, and problem‑solving abilities

Positive, dynamic attitude with a collaborative approach

Safety Responsibilities

Work in compliance with the appropriate safety legislation, regulations, and safety policies

Report any known workplace hazard or safety violations

Cooperate with the workplace’s Safety Committee or health and safety representative

Use any required safety equipment, protective devices, or clothing

Do not remove or render ineffective protective devices required by the company or by regulations

Travel Expectations

Up to 90% travel within territory

Occasional travel across Canada and the United States

Location

Ontario – within the assigned territory (Northumberland, Peterborough, Kawartha Lakes, Durham, York, Peel, Dufferin)

Combination of remote work, customer sites, and occasional office presence

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📌 Regional Sales Manager- Municipal- South Central Ontario
🏢 Federal Signal
📍 Ontario