Drive customer engagement as a Lifecycle Marketing Automations Specialist at ARC’TERYX. Your role involves crafting personalized, automated programs across the customer lifecycle using data and insights.
This position is based at our North Vancouver headquarters with potential remote work options. You will lead initiatives from acquisition to reactivation, creating cohesive guest journeys. Collaborating with Global Lifecycle CRM teams, you will ensure alignment with both regional and global strategies, focusing on high-impact marketing automation through email and app channels.
Key Responsibilities:
• Manage end-to-end execution of localized CRM campaigns • Oversee automated customer engagement initiatives • Collaborate with cross-functional teams on CRM campaigns • Analyze performance metrics and implement improvements • Contribute to email address growth strategies
Requirements: • Bachelor’s degree in marketing or communications • 3 or more years of CRM or lifecycle marketing experience • Proficiency in Salesforce Marketing Cloud and Figma • Solid detail orientation and project management skills • Willingness to innovate and adapt in a rapid-paced setting
Join ARC’TERYX and leverage your marketing automation skills to create distinct customer experiences!