to lead our SDR organization, scale our pipeline, and help drive our next stage of rapid growth.
Core Responsibilities
Team Leadership:
Hire, train, coach, and supervise a high-performing team of Sales Development Representatives (SDRs). Motivate the team to consistently exceed targets for qualified lead generation and pipeline development.
Strategy & Account Penetration:
Create and implement robust strategies for SDRs to successfully break into massive enterprise accounts.
Playbook Optimization:
Develop and refine cold calling scripts, talk tracks, and email sequences to optimize prospect engagement and outreach effectiveness.
Cross-Functional Collaboration:
Partner closely with Marketing on lead funnel management and collaborate with Sales VPs on territory planning and account segmentation.
Training & Enablement:
Build comprehensive training programs focused on CRM data hygiene (Salesforce), sales operations, and deep product knowledge.
Performance Tracking:
Define and manage key performance indicators (KPIs) to track individual and team performance, ensuring complete alignment with broader sales objectives.
Culture:
Foster a collaborative, high-energy culture rooted in continuous learning, innovation, and accountability.
Role Requirements
7+ years
of B2B Enterprise SaaS quota-carrying sales experience required.
3+ years
of direct SDR leadership/management experience required.
Technical Skills:
Mastery of Salesforce or other data-driven sales methodologies and tech stacks.
Leadership Traits:
Exceptional communication, people management, and interviewing skills with a proven track record of successfully hiring and ramping current reps.
Industry Knowledge:
A robust understanding of digital marketing landscape is highly preferred.
Adaptability:
A strong work ethic with the ability to pivot and adapt strategies as the business scales.
J-18808-Ljbffr
📌 Sales Development Director Toronto
🏢 Leading
📍 Toronto
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