Shape audience strategies at Sony Interactive Entertainment as a Product Marketing Manager in San Mateo, CA. Focus on data-driven insights and strategic planning to drive Play Station platform growth.
This role involves working closely with cross-functional teams to develop audience planning frameworks and insights that inform product opportunities. The ideal candidate will have a passion for consumer behavior, audience strategy, and possess robust analytical skills.

You will connect consumer research with behavioral data, delivering actionable recommendations to enhance audience engagement.

Key Responsibilities:
Develop Play Station's audience planning framework
Identify trends and shifts in player behavior




Support audience mapping and segmentation initiatives
Collaborate with Data Science and Analytics teams
Synthesize insights into explicit recommendations

Requirements:
5+ years in Product Marketing or Audience Strategy
Experience with consumer research and behavioral data
Robust analytical and problem-solving capabilities
Excellent communication skills across all levels
Ability to manage multiple projects effectively

Contribute to the evolution of Play Station's audience understanding and strategy in this dynamic role.
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📌 Platform Audience Marketing Manager At Sony New Westminster
🏢 Socket.dev
📍 New Westminster