Elevate your digital marketing career as a Digital Media Performance Specialist at Brother Canada. Oversee paid media campaigns while collaborating with teams in a hybrid work workplace.
Reporting to the Director of D2C Business, this role manages national paid digital campaigns in both French and English. You will execute and optimize campaigns across various platforms, ensuring alignment with D2C objectives. Key skills include analytical thinking, budget management, campaign execution, and creative optimization to maximize revenue growth.
Key Responsibilities: - Execute and optimize paid media campaigns across platforms - Manage budgets, pacing,



and bidding for performance - Test audience segments and ad formats for efficiency - Troubleshoot delivery issues to ensure execution - Monitor campaign performance and provide actionable insights
Requirements: - 3+ years of experience in paid digital media - Expertise in Google Ads, Microsoft Ads, and Meta Ads - Robust analytical skills with digital KPIs - Bachelor's degree in Marketing or related field - Knowledge of UTM governance and tracking best practices
Drive impactful digital strategies to support Brother Canada's mission and enhance customer experiences.#J-18808-Ljbffr

📌 Digital Media Specialist At Brother Canada Winnipeg
🏢 Brother Canada
📍 Winnipeg