Elevate your career as a Martech Lead specializing in Adobe solutions, based in Halifax, NS or remote. Bring your 12+ years of experience in marketing technology and technical analytics to this impactful role.

This senior position with Cognizant requires expertise in data modeling, integration architecture, and stakeholder alignment. You will act as a Technical Business Analyst to translate business needs into detailed specifications. Additionally, your understanding of Adobe tools will drive the creation of real-time and scheduled marketing journeys while ensuring solution adherence to architectural standards.

Key Responsibilities:
Gather and translate business requirements into technical specs
Design XDM schemas and data ingestion strategies




Architect personalized customer journeys and decisioning logic
Produce documentation including mapping and solution designs
Guide development teams and perform QA validation

Requirements:
12+ years of experience in marketing technology
5–10+ years in enterprise-scale solution architecture
Solid skills in technical business analysis
Familiarity with APIs, ETL/ELT, and data governance
Excellent communication skills for stakeholder alignment

Leverage your deep expertise in Adobe Marketing Technology to help organizations optimize their marketing strategies.
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📌 Martech Lead For Adobe Solutions Halifax Regional Municipality
🏢 Cognizant
📍 Halifax Regional Municipality