Content Marketing Specialist (British Columbia)

Content Marketing Specialist (British Columbia)

31 Jul
|
Algo Communication Products
|
British Columbia

31 Jul

Algo Communication Products

British Columbia

Algo is a rapidly growing technology company specializing in the manufacturing and supply of audio and video communication products. Our innovative solutions are designed to make industrial communication safe, simple, and effective. We collaborate with some of the largest technology companies globally to deliver cutting-edge products to our customers.
Position Overview: We’relooking for a highly organized, proactive, and detail-oriented Content Marketing Specialist who will take ownership of our content strategy and execution, with a strong focus on becoming a subject matter expert in our products and solutions.
This is not a traditional content role. We need someone who is naturally curious and motivated to deeply learn and understand our products, use cases, and audience and translate that knowledge into clear, accurate, and high-impact content. Success in this role requires robust ownership, reliability, critical thinking, and adaptability as AI reshapes how digital content is created and discovered.
While this role will evolve into a balance of content and web strategy, the immediate priority is content development, with website ownership and optimization growing over time.
Please note that this role has an in-office requirement of 4 days per week, with the possibility of 1 day work from home pending manager approval.
Responsibilities: Own and execute the content strategy aligned with business goals, user needs, and SEO opportunities
Rapidly build deep knowledge of products, use cases, and customer segments to inform content creation
Identify content gaps, prioritize initiatives, and develop structured content plans to improve engagement and conversion
Create high-quality content including articles, case studies, product positioning, one-pagers, and more




Translate product and technical information into clear, accurate, and compelling marketing content
Ensure consistency in messaging, tone, and positioning across all assets
Continuously refine content based on performance insights, feedback, and evolving business needs
Website Ownership & Optimization Support and progressively take ownership of the WordPress website, ensuring accuracy and continuous improvement
Improve UX, navigation, and content structure to enhance user experience and performance
Collaborate with designers and developers to implement updates and optimizations
Apply best practices for content structure, messaging hierarchy, and user journeys across the website
Contribute to the evolution of website strategy as the role grows toward a more balanced content-web focus
SEO,AI & Performance Optimization Continuously evaluate SEO, AI, LLMs, and evolving search behavior, and proactively adapt content strategy
Perform keyword research, topic modeling, and content structuring to improve visibility across search and AI-generated results
Monitor and analyze performance using tools such as Google Search Console, GA4, SEMrush, Ahrefs, and emerging AI/LLM analytics tools
WhatWe'reLooking For Ownership, Organization & Reliability Highly organized with the ability to manage multiple priorities and deadlines without things slipping through the cracks
Strong sense of ownership:



takes responsibility for deliverables end-to-end with minimal oversight
Consistently delivers work on time with high quality, attention to detail, and solid follow-through
Proactive in communicating progress, risks, and next steps
Initiative & Drive Self-starter who takes initiative, fills gaps, and moves work forward without waiting for direction
Motivated to continuously improve output, processes, and results
Focused on outcomes and impact, not just task completion
Curiosity &LearningMindset; Strong curiosity and interest in understanding products, technology, and customer use cases in depth
Actively seek to learn, ask questions, and build expertise
Able to interpret complex or incomplete input and turn it into structured, meaningful content
Critical Thinking Goes beyond execution, asks "why," challenges assumptions, and focuses on impact
Ensures content is accurate, relevant, and aligned with business goals
Understands the "so what?" before creating content
AI Awareness & Content Efficiency Strong interest in AI best practices and how it is transforming digital marketing, content, and search
Able to guide, refine, and validate AI-generated output to meet quality and accuracy standards and improve visibility
Continuously explores ways to leverage AI to scale content production
Qualifications: 3-5 years of experience in content marketing, product marketing, digital marketing, or related role
Strong writing and editing skills, with the ability to simplify complex ideas
Familiarity with SEO tools (SEMrush, Ahrefs, Google Search Console, GA4)
Familiarity with WordPress or similar CMS platforms
Comfortable working cross-functionally with technical and non-technical teams

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📌 Content Marketing Specialist (British Columbia)
🏢 Algo Communication Products
📍 British Columbia

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