Shape the future of product marketing at Benevity with your strategic storytelling and analytical skills. This hybrid role focuses on driving market positioning and product launches.
As a Product Marketing Manager, you'll be crucial in bridging product, sales, and marketing. You will utilize your experience to lead go-to-market strategies, develop value messaging, and manage product lifecycles. Collaborate with cross-functional teams to ensure successful product positioning and adoption strategies, enabling team-oriented efforts across the organization.
Key Responsibilities:
• Lead messages and go-to-market strategies for products
• Provide Voice of Customer insights for product management
• Develop persona-based value messaging and market proof points
• Own end-to-end product launch cycle for new offerings
• Collaborate with sales enablement and marketing teams
Requirements:
• 4-7 years in B2B product marketing, SaaS preferred
• Proven experience managing product launch cycles
• Strong communication and interpersonal skills
• Analytical mindset with a data-driven approach
• Certification in PMA or Pragmatic Marketing is a plus
Leverage your product marketing expertise to influence product growth and support Benevity's mission of social impact.
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📌 Product Marketing Manager at Benevity (British Columbia)
🏢 Benevity
📍 British Columbia
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