Join BMO Financial Group as a Senior Manager in a hybrid capacity, based in Toronto. This role blends strategic operation and marketing technology to drive personalized customer engagement through real-time decisioning.
As a Senior Manager, you will play a pivotal role in bridging business and analytics, focusing on enhancing marketing effectiveness across various channels. Your understanding of customer lifecycle marketing and AI frameworks will be essential for operationalizing marketing strategies and achieving measurable results.
Key Responsibilities:
• Lead initiatives to enhance marketing strategy execution
• Collaborate across MarTech and analytics teams
• Evolve rules-based and AI-driven decisioning frameworks
• Design processes for customer engagement strategies
• Support closed-loop performance measurement initiatives
Requirements:
• 6-10+ years in marketing, CRM, or MarTech
• Experience in regulated financial services industry
• Proven ability to lead cross-functional collaboration
• Deep understanding of omni-channel marketing practices
• Familiarity with campaign management tools like Salesforce
Utilize your strategic and analytical skills to elevate customer engagement initiatives at BMO.
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