Job Description
Posted Sunday, July 26, 2026 at 4:00 AM

Who we are
Gildan is a leading manufacturer of everyday basic apparel, with a strong portfolio of brands, including Gildan®, Hanes®, Wonderbra® Comfort Colors®, American Apparel®, ALLPRO™, GOLDTOE®, Peds®, Bali®, Playtex®, Maidenform®, Bonds®, as well as Champion® which is under an exclusive licensing agreement for the printwear channel in the U.S. and Canada.

Gildan owns and operates vertically integrated, large-scale manufacturing facilities which are primarily located in Central America, the Caribbean, North America, and Asia. Gildan operates with a robust commitment to industry-leading labour, environmental and governance practices throughout its supply chain in accordance with its comprehensive ESG program embedded in Gildan's long‑term business strategy. Together with our global team of dedicated employees, Gildan is united in its vision of Making Apparel Better®. Discover the full scale of Gildan and prepare to be surprised atgildancorp.com .

The opportunity
Reporting to the Manager, Marketing the Assistant Manager Marketing will assist by analyzing sales & market trends; manage the end to end product life cycle from concept to in‑market activation and support creative efforts cross‑category ; support the development of seasonal product strategies for market sell‑in. With limited supervision, the candidate will work independently on assigned projects, but also contribute to collaborative efforts within the overall team. This role operates within a hybrid work model, requiring a 3 day presence onsite in our Mississauga office.

The role

Assist in the execution of marketing plans for the Canadian market to reach sales, profit and financial targets defined for the brand

Assist in management of the product and brand portfolio

Assist with the creation of retailer presentations to obtain their buy‑in as needed in partnership with Customer Management teams

Partner with cross‑functional departments to ensure successful delivery of local market needs and effectiveness of marketing programs

Work in close partnership with Global Marketing and product teams

Support the Canadian team in managing the marketing budget, including invoicing process and tracking

Adhoc analysis such as:



portfolio/brands performance analysis and specific programs deep‑dive, consumer trends, consumer insights, category dynamics and competitive knowledge

Lead product Lifecycle Management process, supporting the Marketing Manager in effective product and SKU level management.

Assist in setting up seasonal launches in the company’s Enterprise Resource Planning (ERP) system, completing assigned workfront tasks and participating in planning meetings with international teams

Assist in managing shipment/pos/inventory evaluation, recommendations, and monthly tracking to ensure financial and inventory goals met

Assist in weekly meetings to track production, shipment and in DC availability

Work with Demand Analytics team and Sales Operations teams to ensure accuracy in forecasts in order to achieve quarterly profit targets

Marketing and Product Management (Online, Brick and Mortar)

Work with local and global merchandising teams on product strategy as well as instore and online execution.

Support total team by liaising with global counterparts to ensure Canadian team aware of changes/updates to global plans

Work with Creative Services Manager to ensure brand cohesiveness across all brick & mortar doors with customization by channel, including online

Work with Creative Services Manager to ensure brand guidelines are respected in all instore and online merchandising executions (permanent and temporary)

Support Marketing Manager in creating product P&L;’s for evaluation

Brand Execution

Work with Creative Services Manager to ensure perfect execution of the product and brand in‑store and online

Create agency briefs for marketing, PR, packaging, in‑store visuals and support the execution in Canadian market. Present brief to senior team and collaborate with creative services team to bring brand to life in market

Obtain packaging artwork approvals in systems, manage flow throughs on new packaging

Monitor online stores and B&M; stores to build into marketing strategy





Build, maintain and communicate new product information forms and product sell sheets

Plan trade activations with the Corporate Sales Managers.

Create and update retailer presentations to support product sell‑in. Work closely with Corporate Sales managers and product merchandising teams to provide samples and colors swatches for sales meetings

Lead weekly meeting with Customer Management Group to respond to retailer/market needs, communicate plans and updates

Collaborate on E‑commerce strategy (retailer.com, pure players)

The requirements

Bachelor’s degree in marketing

3+ years relevant work experience in product management, brand management, retail management or direct to consumer experience

CPG or apparel experience, a strong asset

Results oriented and tenacity to get things done on time and on budget

MS Office Proficiency (specifically Excel and PowerPoint)

Analytically focused with ability to create insights from dataTenacity to get things done on time and on budget

Detail-oriented, ability to execute tasks with unprompted follow‑up

Proactivity and start‑up mindset: ability to move, propose new ideas and take actions independently

Meticulously organized with the ability to wear multiple thinking hats and have an innate curiosity

Bilingual English / French is an asset

Salary Range: $75,600-$84,000

This role is being posted to fill a current vacancy

AI will be utilized to create a candidate summary for all applicants

What’s in it for you?

Join a publicly traded company dual‑listed on NYSE and TSX with great potential

Be part of a workplace where meaningful connections and teamwork are celebrated

From local to international, be ready to work alongside a diverse group of colleagues

Benefit from mentorship and continuous development opportunities

Take advantage of our attractive benefits packages

We thank all applicants for their interest, however , only those selected for interviews will be contacted.

Find your fit with us
We are committed to ensuring that everyone, across every background and identity, feels respected, supported, and able to thrive. Come as you are and #FindYourFit at Gildan. Tailor the future of your own career.

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📌 Assistant Manager Marketing (Ontario)
🏢 Hanesbrands
📍 Ontario