Social Media and Content Specialist
Position Summary

Birchwood Automotive Group is looking for a creative and strategic Social Media and Content Specialist to help bring our brands to life across social media, digital marketing, and web. This role combines professional videography, photography, social media coordination, and content marketing into one position. You'll create engaging content that educates, entertains, and inspires while helping customers make informed decisions throughout their ownership journey. Working across multiple automotive brands, you'll be responsible for planning, producing, editing, publishing, and measuring content that strengthens Birchwood's reputation and delivers an exceptional customer experience.

What You'll Do
Content Strategy & Planning

Execute content strategies across multiple Birchwood dealerships.

Plan monthly content calendars aligned with marketing campaigns and business objectives.

Work directly with Content Marketing Manager to develop creative concepts for social media, blogs, video campaigns, and digital initiatives.

Identify content opportunities based on industry trends, customer questions, and platform performance.

Video Production

Plan and execute professional video shoots at dealerships and events.

Operate DSLR, mirrorless and professional camera equipment.

Capture high-quality video using proper lighting, framing and audio techniques.

Direct on-camera talent to ensure natural, engaging performances.

Edit long-form and short-form content for social platforms.

Create promotional campaigns, educational videos, customer stories, testimonials and vehicle features.

Capture videos that align with SEO and AIO driven blogs.

Produce educational content designed around customer search behaviour.

Photography

Capture professional photography for social media, websites and marketing campaigns.

Edit and optimize photography for multiple digital platforms.

Social Media Management
Content Marketer (Video & Social Media) - Job Posting





Manage content publishing across Facebook, Instagram, TikTok, YouTube and emerging platforms.

Write engaging platform-specific captions.

Schedule content using social management tools.

Monitor engagement and community conversations.

Stay current on platform trends, algorithm updates and best practices.

Performance & Optimization

Review content analytics to identify opportunities for improvement.

Recommend new content formats based on performance.

Test new ideas, hooks and storytelling techniques.
What We're Looking For
We're looking for someone who loves storytelling just as much as they love creating. The ideal candidate understands that great content isn't just beautifully shot - it solves problems, builds trust, and helps customers make informed decisions.

Qualifications
Required:

Professional experience creating content for social media

1-3 years of experience in the content creation and social media industry

Robust videography skills using professional camera equipment

Advanced video editing experience

Experience with Adobe Creative Cloud

Strong photography skills

Experience writing engaging social media copy

Strong understanding of Instagram, Facebook, TikTok, LinkedIn and YouTube

Understanding of social media trends and platform best practices

Excellent communication and storytelling skills
Preferred:

Marketing, Communications or Creative Media education

Experience using social media scheduling tools

SEO content writing experience

Experience with analytics and reporting

Automotive industry experience (asset)





What Birchwood Can Offer You

Competitive compensation - in addition to salary, many roles have bonus and commission incentives that reward you for success

Full benefits package including vacation time, company-paid extended health, dental/vision coverage, and employee assistance - with flex plan options

RSP Matching program - Birchwood will match up to $5,000 of your regular earnings after 1 year of employment

Employee referral bonus program - refer your friends to Birchwood and receive a referral bonus

Career development opportunities & internal promotions

Learning & development opportunities

Wellness program

Corporate discounts & group savings plan

Volunteer program - Dollars for Doing

Company events - Birchwood Bucks, Circle of Excellence, holiday parties

Birchwood is Manitoba’s largest automotive retailer. Our 24 franchises are in addition to four state-of-the-art collision repair centres and four Birchwood Credit Solutions locations. We offer sales, services, and parts to meet our customers’ automotive needs. We’re a recognized leader in the retail automotive industry, not only for our diverse workforce reflecting our community, but also for our unparalleled commitment to team members, customers, partners, and neighbourhoods. At Birchwood, our days begin and end with gratitude, personal leadership, trust, respect, continuous improvement, and generosity.

Birchwood is committed to creating a diverse workplace and is proud to be an equal‑opportunity employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Reasonable accommodation is available to applicants with disabilities upon request. Please email your request to: [email protected]

Employment Type: Full Time

Department: Media

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📌 SOCIAL MEDIA AND CONTENT SPECIALIST (Manitoba)
🏢 Birchwood Automotive Group
📍 Manitoba