Job Overview
The Manager, eCommerce Media and Technology is directly responsible for driving retail media excellence across our key e-commerce and Omnichannel retailers.

Working cross functionally to develop winning strategies across Amazon and a growing list of Omnichannel partners, inclusive of media strategy, content, tech stack, portfolio management, measurement and real-time optimization, will all be a key focus for the role.

Developing and nurturing relationships with Customers, internal Sales, Catman+ and Marketing peers, as well as US and International stakeholders is critical for success.

This role will have direct responsibility of the Associate Manager, eCommerce Merchandising

Accountabilities
Retail Media

Translate aligned Brand and Seasons strategies into tailored marketing plans to drive accelerated category business growth

Develop annual and quarterly strategies for Amazon and Omnichannel Media, optimizing investments to maximize total eCommerce Net Sales, Profit and ROAS

Lead execution of all Amazon campaigns, including KPI setting and tracking, media planning and agency SOW

Manage Amazon budget plan and ongoing adjustments

Enablers

Manage the product content development strategy to ensure best in class experience on retailer websites

Tech Stack – Build and optimize retail media tech stack, managing SOW and maximizing use and value of the platforms

Capabilities – Build institutional knowledge and competency across internal Marketing and Sales teams

Measurement & Insights

Use available data & insights (Vendor Central, Profitero, Amazon Brand View Pro, Retailer POS, Salsify,



Amazon Marketing Cloud, Edge) to provide sound merchandising / marketing / promotional / product optimization recommendations

Establishes media reporting/KPI’s to ensure progress against objectives and communicates campaign results back to the organization

Relationships

Suppliers: Ongoing collaboration with Media Suppliers (who are also key Vendor partners) to build plans that support the growth agendas of both sides

Sales: Drive alignment with channel leads in implementing annual programs

Marketing: Joint efforts with Brand and Shopper teams in implementing path-to-purchase programs

US and International: Best practice sharing to drive increased efficiency and effectiveness across common customers and strategies

Media Agency: Lead holistic management of media agency, setting and measuring key performance metrics

Minimum Education & Requirements

BA/BS in business, marketing, or comparable field degree; MBA or equivalent preferred but not required

5+ years of experience managing a digital/eCommerce business – CPG background preferred

Compensation Details
The anticipated base salary range for this role is $96,800 to $121,000 per year. The actual base salary offered will depend on a variety of job‑related factors, including, but not limited to, experience, skill set, education, and training. In addition to a market-competitive base salary, our Total Rewards package includes performance‑based incentives and a comprehensive, competitive advantages package designed to support overall physical, mental, and financial well‑being (as applicable).

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📌 Manager eCommerce Media & Technology (Ontario)
🏢 The Hershey
📍 Ontario