Sales Development Representative (SDR)
Critical Systems Labs Inc. (CSL) is a Canadian engineering consultancy, internationally recognized for our expertise in the management of safety risk in complex software-defined and AI-enabled systems. Our clients include organizations in aerospace, advanced automotive, critical infrastructure, defense, energy, and other highly regulated industries, who are seeking more scalable and effective ways to manage risk. CSL’s flagship platform, Socrates, is an industry-leading solution for assurance case management.

As a Sales Development Representative with CSL, you will work closely with our CEO and leadership team to generate new business opportunities and expand our market presence. Our prospects are engineers, safety professionals, technical leaders, and executives responsible for some of the most complex systems in the world. Success in this role requires thoughtful research, strong communication skills, active listening, and the ability to engage in meaningful business conversations. Using a combination of outreach tactics including cold calling, your primary responsibility will be identifying and qualifying potential opportunities, understanding customer challenges, and scheduling qualified meetings for our leadership team. You will play a key role in shaping the growth of our company.

Key responsibilities

Prospect Research & Targeting

Identify organizations that align with CSL's ideal customer profile

Research industries, companies, projects, and decision‑makers

Develop account insights and prospecting strategies

Build and maintain targeted prospect lists

Outbound Business Development

Conduct outreach through email, LinkedIn, phone, and other channels

Initiate conversations with engineering leaders,



safety professionals, and executives

Generate interest and identify potential opportunities

Follow up consistently and professionally

Discovery & Qualification

Conduct initial qualification conversations

Understand prospect challenges, priorities, and business drivers

Identify organizational pain points related to safety assurance, compliance, complexity, and collaboration

Determine stakeholder involvement and decision‑making dynamics

Assess opportunity quality and readiness for next steps

CRM & Pipeline Management

Maintain accurate prospect and activity records

Track lead progression through the sales process

Document discovery findings and qualification criteria

Support sales forecasting and pipeline reporting

Market Intelligence

Monitor industry trends and emerging opportunities

Gather competitive intelligence and customer feedback

Share insights with leadership to support commercial strategy

What Success Looks Like

Within your first 6-12 months, you will:

Build a consistent pipeline of qualified opportunities

Schedule discovery meetings with high-value target organizations

Demonstrate strong qualification and research skills

Demonstrate confidence engaging with technical and executive audiences

Become a trusted member of CSL's commercial team

Required Skills and Qualifications





Formalized sales methodology training

3+ years experience in sales, business development, customer success or a related role

Strong verbal and written communication and relationship building skills

Comfortable engaging with senior professionals

Exceptional listening ability with experience conducting discovery conversations

Highly organized and self‑motivated

Experience with CRM platforms and sales tools (e.g., HubSpot, Pipedrive, Zoho, Salesforce)

Experience with LinkedIn Sales Navigator and up-to-date prospecting tools (e.g., Apollo.io, Zoom Info, Clay, Seamless.ai)

Additional skills

Experience with B2B software, technology, consulting or professional services

Interest in technology, engineering, software and AI an asset.

Coachable

Ability to work independently

What CSL offers

CSL provides an inspiring, positive and collaborative work environment

Full-time on target earnings (OTE) $70K-95K (base salary +performance incentives), based on experience

Full extended health care coverage for employees and their families including dental, vision, medications, and paid sick days. Annual allowance for paramedical services

3 weeks paid vacation time

Flexible work options with preference for candidates located in or near Vancouver, BC. We have an accessible office located in Waterfront Station, the central transit hub in downtown Vancouver. On-site fitness facility and secure indoor bike parking are available.

Special considerations:
Successful candidates must currently reside in Canada and be legally able to work in Canada. (We are unable to offer sponsorship.)

© 2025 Critical Systems Labs Inc. All rights reserved.
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📌 Sales Development Representative (SDR) (British Columbia)
🏢 Critical Systems Labs
📍 British Columbia