Elevate educational marketing as the Demand Generation Marketing Manager for Blindside Networks, navigating growth for BigBlueButton’s virtual learning solutions. You will lead strategic initiatives that shape perception and drive qualified leads.
This 6-month contract position at Blindside Networks offers a chance to impact how educational organizations view online tools. You will challenge existing misconceptions and show how BigBlueButton leads to better learning outcomes through effective positioning and utilization of AI tools. Your role focuses on demand generation and successful performance metrics reporting.
Key Responsibilities:
• Develop infrastructure to track qualified leads
• Optimize full lead journey from engagement to conversion
• Execute and manage paid campaigns on Google and LinkedIn
• Implement SEO strategy and create a content calendar
• Create and manage reporting metrics for team alignment
Requirements:
• Experience driving lead generation in SaaS
• Proven skills in Google Ads and LinkedIn campaigns
• Solid understanding of product and marketing connection
• Background in education sector preferred
• Exceptional writing capabilities
Be part of a mission that transforms online learning into a more effective, measured endeavor.
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