Job Description Consumer Insights and Experience Specialist (12 Month Contract/Acting) Rank 4 Scarborough, ON (Hybrid) Deadline: This posting will close by August 6, 2026 at 11:59 PM EST. The anticipated annual base salary for this position is $79,400 - $104,300. The offered salary will be based on the candidate’s experience, knowledge, skills and qualifications, as well as internal equity considerations. Toyota Canada Inc. (TCI) currently has an exciting prospect for a marketing professional to join our Toyota Brand Marketing team. This is a 12-month opportunity and will be reporting to the Manager of Toyota Brand. The selected candidate will be responsible for delivering consumer insights through brand health and advertising tracking research. They will also focus on Toyota brand experiences by contributing to the development and execution of advertising campaigns and experiential marketing events.
What We’ll Bring Company & Culture A hybrid work environment A work environment built on teamwork, flexibility and respect Professional growth and development programs to help advance your career A focus on respect for people and continuous improvement Summer Hours – condensed work week during the summer
Benefits Competitive compensation package Extended health care and dental benefits effective immediately Associate vehicle discount program Paid holiday shutdown and competitive paid time off benefits
What You’ll be Doing Consumer Insights and Strategy Manage the Toyota and Lexus brand health and ad tracking programs with our lead Research vendor to convert consumer understanding into business/marketing decisions
Consumer Insights and Strategy Manage and regularly review Toyota and Lexus audience segmentation to assess target audience alignment with Marketing strategies
Consumer Insights and Strategy Conduct qualitative and quantitative research to identify emerging consumer and cultural trends (including growth audience opportunities)
Brand Experiences & Engagement Lead development of select consumer-facing campaigns and experiential events that support key brand priorities
Brand Experiences & Engagement Work with agencies to ensure insights are reflected in creative development, evaluate concepts and creative work and measure campaign effectiveness
Brand Experiences & Engagement Manage owner engagement strategies and leads generated through events
Brand Experiences & Engagement Collaborate with Brand and Digital teams to develop content from partnership and experiential events for our social channels and multi-message e-mail efforts
Brand Experiences & Engagement Support Brand Strategy Lead on various Masterbrand campaigns, including briefing agencies, coordinating stakeholder understanding and planning campaign assets
Strategic Planning Support Support Annual Planning priorities, including keeping Research vendor accountable to advise on marketing objective KPIs and presenting Brand Experiential strategy




Strategic Planning Support Work with Marketing Budget Coordinator to track budget on research projects and experiential events
Strategic Planning Support Serve as the go-to expert for Brand Health and Consumer Insights
Strategic Planning Support Translate research findings into clear business implications
Strategic Planning Support Participate in Scorecard process for agency evaluation and feedback
What You’ll Bring University Degree/College Diploma in Marketing, Business, Communications preferred, or related discipline
3-5 years of related work experience in the marketing field – preferably agency and/or client side with consumer research experience
Automotive experience is a strong asset
Excellent time management skills, ability to work on multiple tasks on a regular basis
Strong team player and collaborator with a positive attitude
Capable of working independently and being a self-starter with initiative and strong problem solving, strategic thinking and critical thinking skills
Outstanding communication skills both verbal and written for daily work internally as well as with partners and agencies
Very strong Excel and PowerPoint skills and ability to conduct professional presentations
Excellent attention to detail for reviewing documentation and providing feedback
Ability to work flexible hours; travel is required on an infrequent basis
About Us Toyota Canada Inc. is the exclusive Canadian distributor of Toyota and Lexus vehicles. Toyota Canada's head office is in Toronto, with regional offices in Vancouver, Calgary, Montreal and Halifax. Toyota parts and accessories are distributed through TCI's Parts Distribution Centres in Bowmanville and Vancouver. TCI supports over 287 Toyota and Lexus dealers in Canada with services that include training, sales, marketing, environmental and customer satisfaction initiatives.
What Sets Us Apart? A focus on people, passion for Toyota, innovation and continuous improvement have made us an award-winning company, recognized worldwide for our technological leadership and superior standards of quality, community involvement and environmental responsibility.
What You Should Know Our success begins and ends with our people. We embrace diverse perspectives and value unique human experiences. We are proud to be an equal opportunity employer that celebrates the diversity of the communities where we live and do business. Applicants for our positions are considered without regard to race, ethnicity, national origin, sex, sexual orientation, gender identity or expression, age,



disability, religion, or any other characteristics protected by law. Please advise us at any point during the recruitment and selection process or your employment if you require accommodation. Please note TCI may use AI-powered tools to assist us with initial screening and assessment. Talent Acquisition Specialists always review all applications and Hiring Managers always make final hiring decisions throughout the selection process.
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About Toyota in Canada Toyota has a proud legacy of over 50 years of operating in Canada with three affiliated companies responsible for the manufacturing, sales and financing of Toyota and Lexus vehicles in Canada. These are Toyota Motor Manufacturing Canada, Toyota Canada Inc. and Toyota Financial Services. From exhilarating design and revolutionary manufacturing processes, to innovations in safety and connectivity, we’re building vehicles that make our roads safer, our communities cleaner and inspire our customers and employees to make the most of every journey. On this site you can view open positions for both Toyota Canada Inc. and Toyota Financial Services. For open positions at our Toyota Motor Manufacturing Canada plant located in Cambridge, please click here. You can also learn more about all three companies below. Toyota Canada Inc. Toyota Canada Inc. (TCI) is responsible for the marketing, sales, distribution and customer service of Toyota and Lexus products and services across Canada. With our 287 dealer partners, we strive to deliver industry leading experiences for our customers. TCI’s head office is located in Toronto, with regional offices in Vancouver, Calgary, Montreal and Halifax, and Parts Distribution Centres in Toronto and Vancouver. Toyota Financial Services Toyota Financial Services (TFS) provides retail, leasing and wholesale financial services to Toyota and Lexus dealerships and customers across Canada. TFS is a member of Toyota Financial Services Corporation (TFSC), a wholly-owned subsidiary of Toyota Motor Corporation in Japan with the Canadian operation headquarters in Markham, Ontario. At Toyota Financial Services (TFS), you will help create best in class customer experiences in an innovative, collaborative and team focused environment. TFS is constantly seeking new ways to innovate by creating products and services that add value for our customers. Toyota Motor Manufacturing Canada Toyota Motor Manufacturing Canada (TMMC) is a world-class automotive facility with manufacturing plants located in Cambridge and Woodstock, Ontario. Having produced more than eight million vehicles, we are one of the largest Toyota Motor Manufacturing facilities in North America. Recent investments at its facilities in Ontario will allow for increased production of the top-selling Toyota RAV4 and RAV4 Hybrid models in addition to the Lexus RX 350 and RX 450H vehicles.

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📌 Consumer Insights and Experience Specialist (12 Month Contract/Acting) (Ontario)
🏢 TCI Toyota Canada Inc.
📍 Ontario