Meet Benevity
Benevity is the way the world does good, providing companies and their employees with technology to take social action on the issues they care about. Through giving, volunteering, grantmaking, employee resource groups and micro-actions, we help most of the Fortune 100 brands build better cultures and use their power for good. We are also one of the first B Corporations in Canada, meaning we are as committed to purpose as we are to profits. We have people working all over the world, including Canada, Spain, Switzerland, the United Kingdom, the United States and more.

What You Will Do

Lead messaging and go-to-market strategy, identifying and staying ahead of market trends and buyer and user persona evolution to maintain messaging, sales enablement and client adoption throughout product lifecycles.

Provide VoC insights to product management and sales/marketing to help inform product strategy, roadmap decisions, value messaging and sales velocity.

Develop and maintain persona-based value messaging, sourcing fresh market insights and proof points to help drive immediate relevancy and adoption.

Own the end-to-end product launch process—from market research and pricing through cross-functional launch plans to support sales win rates and drive adoption of products and enhancements.

Own internal product advocacy, in partnership with Product and Enablement, to advise on and update the organization on key product developments, value proposition, and competitive differentiation.

Develop and collaborate on content for the Sales Enablement, Digital and Client Success teams.

Work with website, content marketing, demand generation, brand, sales and customer success teams to ensure product messaging proliferates throughout the buyer and client journey.

What You Bring

4-7 years in B2B product or portfolio marketing role, SaaS ideal.

Proven ability to manage a product launch cycle.

Confidence and experience driving and executing cross-functional projects.

Independent self-starter: ability to think clearly,



think differently, and manage multiple priorities in a high-growth, fast-paced environment while maintaining a professional, collaborative demeanor.

Highly developed interpersonal and written/spoken communication skills.

Strong communication and business skills; ability to research and to articulate a PoV, build a business case, adapt to recent ideas and present with confidence.

An analytical mind and a balance between a data-driven and an emotional approach to marketing.

Demonstrated writing, editing, and content creation skills.

PMA or Pragmatic Marketing certification is an asset.

Previous experience working with CSR, social impact, or nonprofits is an asset.

Where We Work
At Benevity, we embrace a flexible hybrid approach to where we work that empowers our people in a way that supports excellent work, strong relationships, and personal well-being. For those located near one of our offices, while there’s no set requirement for in-office time, we value the moments when coming together in person helps us build connection and collaboration. Whether it’s for onboarding, project work, or a chance to align and bond as a team, we trust our people to make thoughtful decisions about when showing up in person matters most.

Join a Company Where DEIB Isn’t a Buzzword
Diversity, equity, inclusion and belonging are part of Benevity’s DNA. You’ll see the impact of our massive investment in DEIB daily—from our well-supported employee resources groups to the exceptional diversity on our leadership and tech teams. We know that diverse backgrounds, experiences, skills and passions are what move our business and our people forward, so we’re committed to creating a culture of belonging with equal opportunities for everyone to shine. That starts with a fair and accessible hiring process. If you want to feel seen, heard and celebrated, you belong at Benevity. Candidates with disabilities who may require accommodations throughout the hiring or assessment process are encouraged to reach out to [email protected].

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📌 Product Marketing Manager (Alberta)
🏢 Benevity
📍 Alberta