At eBay, we're more than a global ecommerce leader — we’re changing the way the world shops and sells. Our platform empowers millions of buyers and sellers in more than 190 markets around the world. We’re committed to pushing boundaries and leaving our mark as we reinvent the future of ecommerce for enthusiasts.
Our customers are our compass, authenticity thrives, bold ideas are welcome, and everyone can bring their unique selves to work — every day. We're in this together, sustaining the future of our customers, our company, and our planet.
Join a team of passionate thinkers, innovators, and dreamers — and help us connect people and build communities to create economic opportunity for all.
About The Role
eBay Live is redefining commerce by bringing together content, community, and transactions in a real-time, interactive format. Sellers are at the center of this ecosystem — their success directly drives buyer engagement, trust, and GMV growth.
We are looking for a Senior Manager, Seller Strategy to build how sellers onboard, grow, and succeed on eBay Live. This role will focus on defining seller strategy, driving supply quality and improving efficiency, and partnering cross-functionally to unlock growth across categories.
This is a high-impact individual contributor role with strong cross-functional influence across Business Development, Product, Marketing, and Operations.
What You Will Accomplish
Define Seller Strategy & Growth Levers
Develop and evolve seller strategy across onboarding, activation, and scaling
Identify key seller segments, behaviors, and growth opportunities using data and market insights
Define what success looks like for sellers on eBay Live (e.g., efficiency, retention, GMV contribution)
Translate insights into clear strategies and actionable initiatives
Drive Seller Activation & Success
Partner with BD and onboarding teams to improve seller acquisition, onboarding, and time-to-first-sale
Partner with teams that design playbooks to help sellers succeed in live formats (content, pricing, engagement strategies)
Identify friction points in the seller journey and coordinate efforts alongside Product to simplify and improve the experience
li>Support development of incentives, programs, and tools that drive seller growth
Own Seller Insights & Performance Tracking
Establish and supervise key seller metrics (activation, retention, streaming frequency, GMV per seller)
Analyze seller performance to identify patterns, gaps, and opportunities
Provide regular insights and recommendations to leadership and cross-functional teams
Help shape WBRs and operating cadences with a strong seller lens
Partner Cross-Functionally to Improve the Platform
Work closely with Product to inform roadmap priorities based on seller needs
Partner with Marketing and Programming to align seller supply with demand and content strategies
Collaborate with Trust and Policy teams to ensure safe, high-quality seller experiences
Act as the voice of the seller across the organization
Support Category & Market Expansion
Contribute to category-specific seller strategies based on market dynamics
Help identify which sellers to prioritize, when, and why
Support expansion into new categories by defining seller profiles, supply needs, and activation approaches
What You’ll Bring
6–8+ years of experience in ecommerce, marketplaces, or customer roles
Strong analytical and strategic thinking — ability to turn data into insights and actions
Proven ability to drive initiatives cross-functionally without direct authority
Experience in growth, operations, or strategy roles is highly preferred
Interest in live commerce, creator ecosystems, or video-driven marketplaces
Strong communication skills with the ability to influence stakeholders at multiple levels
AI Native thinking and skills (vibe coding, agent building)
What Success Looks Like
Sellers onboard faster and reach first success quickly
Increase in seller productivity (GMV per seller, streaming frequency)
Higher seller retention and repeat engagement
Clear, data-driven seller strategy guiding product and business decisions
Strong alignment across teams on how to grow and scale seller supply
Additional Details
The base pay range for this position is expected in the range below:
C$121,200 - C$161,800
Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience. The total compensation package for this position may also include other elements, including a target bonus and restricted stock units (as applicable) in addition to a full range of medical, financial, and/or other benefits (including RRSP eligibility, various paid time off perks, such as PTO and parental leave). Details of participation in these benefit plans will be provided if an employee receives an offer of employment.
This job posting relates to an existing vacancy within eBay.
eBay is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, and disability, or other legally protected status. If you have a need that requires accommodation, please contact us at
[email protected]. We will make every effort to respond to your request for accommodation as soon as possible. View our accessibility statement to learn more about eBay's commitment to ensuring digital accessibility.
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📌 Sr. Manager, Seller Strategy — eBay Live (Ontario)
🏢 eBay
📍 Ontario