Lead the charge in scaling video marketing at Launch Potato, a prominent digital media company. Drive impactful growth on platforms like YouTube while building a video-first culture.

As the Performance Video Growth Leader at Launch Potato, you will oversee the video business with a focus on YouTube and expand into other platforms. This role blends hands-on campaign management and strategic oversight, managing P&L;, creative testing, and growth targets. You will adapt strategies for various insurance sectors, ensuring tailored approaches that drive success.

Key Responsibilities:



• Own P&L; for YouTube campaigns targeting insurance verticals • Execute in-platform strategies within Google Ads • Scale multi-vertical strategies across insurance categories • Build campaigns that drive leads and inbound calls • Collaborate on creative strategies using performance insights

Requirements: • 8+ years in performance marketing • Manage video portfolios supporting budgets over $20M • Proven success in lead generation niches • Solid analytical skills with BI tools • Experience with creative testing using AI tools

Shape the future of video marketing with your expertise in performance strategy and creative execution at Launch Potato. #J-18808-Ljbffr

📌 Performance Video Growth Leader Launch Potato (Halifax Regional Municipality)
🏢 Socket.dev
📍 Halifax Regional Municipality