Job Description
The Sales Enablement Analyst supports the Johnston Equipment Sales Management and Leadership team through providing value-add, data-based insights and campaign management to enhance Seller performance. This role will support revenue generation by ensuring the Sales team is equipped with the insights, data, resources, and tools to effectively sell Johnston Equipment's full breadth of solutions through working collaboratively with Product Management, Marketing and other relevant stakeholders across the organization.

Key Work Activities
Activity A Data Analytics & Mining - 40%

Provide ongoing data analysis and reporting to drive business insights through regular reporting and follow-up with Sales Management

Proactively provide analytical insights and guidance to support sales efforts based on Leadership directives

Build in-depth knowledge of Sales territories and channels, allowing for recommendations on territory planning as well as account/prospect targeting and stratification

Provide customer targeting insights based on product-mix and fleet age to drive share of wallet and revenue growth

Drive implementation and execution of segmentation analysis through working closely with Product Management and Business Direction teams

Activity B Campaign Support & Management - 30%

Support Sales Channels, LOBs and Regions by tracking executional effectiveness of Sales campaigns, include metrics such as: lead conversions, chance generation, and win rate,

Monitor existing campaign progress and success while gathering insights to drive optimization i.e. improved targeting

Equip Sales Management with campaign performance updates and make recommendations to enhance performance





Work closely with Marketing and Training to ensure sellers are supported with collateral and tools (i.e. Sell Sheets, Talk Tracks) to effectively execute on campaigns

Activity C CRM Reporting & Analysis - 20%

Provide and coordinate loading of leads into CRM on a timely basis, providing troubleshooting support when needed

Prepare CRM reports on key clients and prospects, modifying existing reports and dashboards, and sharing findings with Sales Management to enable Seller performance

Identifying and raising awareness of potential and current issues with the organization’s data integrity and accuracy

Activity D Corporate Initiatives - 10%

Support identified action items through key initiatives (i.e. Everybody Sells) to enhance Sales support

Delivery initiative updates to Leadership as requested

Support the company’s pursuit of "Dealer of Distinction" status each year, through effective tracking of requirements

Additional Qualifications
Education

Post-Secondary Education or equivalent experience in Business or Marketing is required

Skills

Experience extracting data from ERP systems (i.e. JDE)

Prior experience working within CRM (ideally Oracle on-demand) both within campaign management and lead management

Capable of taking vast amounts of information and synthesizing in actionable reports

Able to create, report and present with a high level of clarity and detail

Strong multi-tasking capability, time-management and project management skills

Proficient in MS Office, specifically excel & powerpoint

3-5 years' experience in a Business environment, working closely with and supporting Sales teams

Bilingual an asset (not requirement)

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📌 Sales Enablement Analyst (2026-9520) (Ontario)
🏢 Johnston Equipment
📍 Ontario