Digital Marketing Project Manager (1+ years of experience) to support a migration from Oracle Responsys to Adobe Journey Optimizer using digital marketing platforms and cross-functional project management- 41282

Our financial services client is seeking a Digital Marketing Project Manager (1+ years of experience) to support a migration from Oracle Responsys to Adobe Journey Optimizer using digital marketing platforms and cross-functional project management-41282

Location Address: Toronto/Hybrid – 3 days in office

Contract Duration: 6 months (Possibility of extension)

Schedule Hours: 8:30 am-5 pm Monday-Friday (No OT)

Story Behind the Need

Business group: CB Marketing and Digital Growth

The team is responsible for designing and implementing global customer-first marketing strategies and ensuring that creative and media agency resources are best aligned to support global and divisional needs. Ensure best practices and global standards are implemented and followed in the global digital technologies and email deployments and develop and track global benchmarks and goals to measure performance.

This is a migration project from Oracle Responsys to Adobe Journey Optimizer. Leading the developers, campaigns, variables or data are tracked accordingly to ensure the success of the project.

Also, responsible for the timely delivery of all marketing-related communications within the Authenticated Channels (Email, Push and IN-APP channel, working alongside the Campaign Execution team, and supporting the Marketing Planners, this role brings together the full set of assets (creative and content) necessary to launch digital campaigns.

Contributes to the overall success of Marketing ensuring specific individual goals, plans, initiatives are executed / delivered in support of the team’s business strategies and objectives.Ensures all activities conducted are in compliance with governing regulations,



internal policies and procedures.

Accountabilities

- Supports the Marketing Planners with all activities related to digital campaigns, publishing, digital user experiences, and digital sales.
- Assists the Campaign Enablement team with investigating any pre-production or post-production errors or issues.
- Monitors and ensures compliance with relevant CASL, anti-spam, and privacy regulations.
- Works with channel partners to find opportunities for collaboration and optimization, including retargeting, deep-linking, and optimization of campaigns for an omni-channel experience.
- Partners with Analytics, Data Science, and Marketing Science to provide full-funnel channel measurement, including integrations of lower-funnel data sources like Adobe Analytics and Authenticated channel metrics.
- Makes recommendations based on key learnings for channel optimizations, including email triggers, resolving customer pain points, and the integration of recent vendors and omni-channel opportunities.
- Champions a customer-focused culture to deepen client relationships and leverage broader Bank relationships, systems, and knowledge.
- Directs day-to-day activities in a manner consistent with the Bank’s risk culture and the relevant risk appetite statement and limits. Communicates and models the Bank’s risk culture and risk appetite statement throughout their teams.
- Builds a high-performance environment and implements a people strategy that attracts, retains, develops,



and motivates the team by fostering an inclusive work environment. Uses a coaching mindset and behaviors; communicating vision/values/business strategy; and managing succession and development planning for the team.
- Maintains a positive working relationship with business partners to facilitate a collaborative working environment where learnings from one team can be easily applied to another.

Must- have requirements

- 1-2 years of experience with cross-functional project management and PM tools such as Adobe WorkFront.
- 1+ years of experience with digital marketing platforms such as Responsys, Adobe Campaign, Adobe Journey Optimizer, Salesforce Marketing Cloud, and Adobe Experience Manager. Adobe Journey Optimizer preferred
- 1+ years of experience in leading and coaching a high-performing team
- Previous experience with Adobe Analytics, Power BI, and Adobe CDP
- Strong experience with Excel, reporting, and insights

Nice-To-Have Skills:

Financial services experience is an asset

AI automation experience, such as the creation of playbooks and best practices.

Education:

Marketing accreditation or four-year degree (Marketing, Business or related field preferred)

Best vs. Average Candidate

The best candidate is someone who has worked in financial services and has experience in marketing and digital marketing project management.

Experience with Adobe Journey Optimizer or Suite.

Candidate Review & Selection

2 Rounds:

1st Round: HM and PM(30 minutes). This round includes an overview of the role and questions about experience.

2nd Round: Senior Manager and Director - MS Teams video call (30 minutes), focusing on behavioral and technical questions to ensure the candidate is a good fit for the team and the role.

Disclaimer:

AI may be used in evaluating candidates.

This posting is for an existing vacancy.

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📌 Digital Marketing Project Manager (1+ years of experience) to support a migration from Oracle Responsys to Adobe Journey Optimizer using digital marketing platforms and cross-functional project management- 41282 (Toronto)
🏢 S.i. Systems
📍 Toronto