Salary:

Position Summary

Reporting to and in collaboration with NorthStars Marketing Director this role will plan, develop, and evaluate
NorthStar Bets marketing activities. This includes planning marketing campaigns focusing on brand
awareness, player acquisition and user engagement.

Core Competencies

Project Management - Ability to multi-task across numerous workstreams, ensuring timely
execution and budget adherence.
Excellent communication skills, both written and verbal
Positive work ethic - Takes ownership & accountability, works smart
Team player - works cooperatively with people across levels, functions, culture, and geography
to achieve shared goals
Strong analytical skills and high attention to detail
Creative Thinker that explores innovative solutions
Strong problem-solving skills with the ability to identify challenges and offer creative,
effective solutions to optimize performance.
Strategic brand management and marketing communications
Experience with Digital marketing
Financial & Business Management knowledge

Key Outcomes of the Position

Promotions & Campaign Planning
Be a key contributor for the marketing function with ownership of promotions & campaigns
end-to-end
Lead the development, planning and execution of promotions and related CRM campaigns,
initiatives, and goals
Test promotions
Support flawless execution of campaigns to build positive brand perceptions & image across
multiple media channels
Proactively bring forward creative & creative marketing opportunities, rooted in
insight
Drive Player Value (PV) on NorthStar Gaming site & app

Reporting
Be a key communicator for the marketing function with ownership of analysis, monitoring, and
reporting on campaigns & promotion performance
Measure & evaluate performance of marketing activities against KPIs & targets
Manage monthly promotion budget (tracking and maintenance) while reporting on associated monthly
spend

July 29,



2026 Assistant Brand Marketing Manager NorthStar Gaming 2
Assist in reporting and creation of presentations on performance for stakeholders

Creative
Manage internal creative and production pipeline/workflow management system
Support the in-house & external creative agency (sign-off new creative, managing creative output
with project tools).
Maintain brand consistency (image, tone, manner) across all media channels

Research
Leverage Brand Health Studies to monitor performance of tentpole campaigns, and identify areas
for building the brand
Research and synthesize consumer behaviour insights to identify opportunities grounded
Support research initiatives and associated execution plan (cadence, segments,
automations)

Stakeholder Management

Be a team player by collaborating cross-functionally with your counterparts & stakeholders as
needed (Product, Compliance, Legal, etc)
Effectively collaborate across departments to maximize the impact of marketing
campaigns
Manage relationships with key partners and stakeholders on activities related to planning,
execution, measurement, and optimization
Support the development and execution of brand sponsorships and partnership initiatives with
external stakeholders
Manage relationships with partnered content creators

Competitive Landscape
Monitor key competitors to identify new trends and best practices
Remain current on market trends and industry activity through market research.

Required Education & Experience
2 4 years experience in digital marketing or similar role (a focus on casino, sports-betting,
or similar industry, is preferred)
Bachelors degree in Business, Marketing, or related field
Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)
Working knowledge of digital marketing tools such as (but not limited to) Google Analytics,
Google Ads, Apple Ads, Meta, Monday.com

Preferred Experience
Knowledge of digital marketing or experience working in a consumer facing app preferred
Passionate about casino & sports entertainment, and betting

📌 NorthStar Gaming (Toronto)
🏢 CareerBeacon
📍 Toronto