The Media Planners main responsibility is to provide input into (recommending) the most effective and cost-efficient means of achieving the client’s advertising objectives.

He/she must have a complete understanding of the media measurement tools used to evaluate opportunities and must also have a detailed knowledge of current media cost trends and buying conditions.

CHARACTERISTICS YOU HOLD
WHAT YOUR DAY WILL LOOK LIKE

Lead monthly budget process: oversee data entry (inputting buys), BCR maintenance, clearing invoices and become resident expert in DDS

Develop integrated media plans under supervision

Use media measurement tools (OMD proprietary and industry) in plan preparation

Present media plans to client under supervision

Manage plan revisions due to budget or strategic changes

Ensure execution of plans and manage plan revisions due to budget or strategic changes

Develop media POVs

Train and mentor media Assistants

Ensure involvement of broadcast buying group in strategic plan development

Build rapport with account group, partner agency disciplines and vendors

Investigate new ideas, trends (what’s hot/what’s new) and share with team and client(s)

Participation in client meetings

Participate in business activities and attend presentations

DEVELOPMENTAL TRAINING

Expand understanding and use of media measurement tools





Expand understanding of markets/media/buying conditions

Training/mentoring of assistant/delegating skills

Develop strategic skills for all media (digital, social, etc.).

Hone business writing and presentation skills

Develop business acumen

Cultivation of media reputation and agency profile

Attend industry media functions (vendor events) as an ambassador of OMD

Volunteer for agency/department projects that interests you.

Become expert in Prisma and DDS

This is an active vacancy. We are currently hiring for this role and reviewing applications on an ongoing basis.

OMD is a great place to work with friendly and dynamic team members who are committed to creating a fantastic culture. Of course, we continue to work from home and staying very well connected. Some perks we offer are:

Virtual Monthly Town Hall Meetings

Full complement of health perks (My FlexBenefits@OMD)

Flex Work Arrangement and Work Life Balance initiatives

Special Days (extra time-off days around statutory long weekends)

Rewards & Recognition program when you go above and beyond the call of duty

OMD is committed to providing a diverse, inclusive, and safe work environment. We accommodate employees in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act.

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📌 Media Planner (Ontario)
🏢 OMD Canada
📍 Ontario