Description
Join our team and what we'll accomplish together. Join the Comms & Personalization (C&P;) team and drive the future of marketing innovation! Our vision is to Reinvent how we engage with our customers—delivering highly relevant messages on their preferred channels at the perfect moment to maximize sales, ROI, and operational efficiency, all powered by automation and AI.

Reporting to the Manager, Communications Growth, you will be accountable for driving sales and growth outcomes across your portfolio through customer decisioning, journey orchestration, and personalization strategy.

We are looking for a strategic growth leader who thinks beyond campaign execution and channel management. You have experience designing and optimizing customer communication strategies by determining who should be engaged, which channels should be used, when communications should occur, how frequently customers should be contacted, and what content, offers, or actions will drive the greatest business impact. You have successfully leveraged customer behavior, lifecycle signals, engagement patterns, experimentation, and data-driven insights to deliver measurable improvements in customer experience, conversion, and revenue growth

What You'll Do
Growth Ownership & Business Performance

Own 1:1 communication sales and growth outcomes across your business portfolios, partnering with Marketing and Channel teams to establish targets and drive accountability for results.

Maintain a hands-on watch on all KPIs, clearly articulating the business drivers behind performance shifts (tactics, offers, conversion improvements)

Analyze performance data to identify opportunities, diagnose issues, and translate insights into clear actions and business recommendations.

Partner closely with GTM teams to accelerate the turnaround of underperforming areas through effective planning, continuous performance measurement and optimization.

Customer Decisioning & Personalization:

Lead the evolution of customer communications within your portfolio from broad campaign-based targeting to intelligent,



customer-centric decisioning.

Partner with GTM teams to optimize portfolio communication strategies—including audience selection, channel orchestration, engagement timing, contact frequency, and content experimentation to drive measurable performance improvements.

Design, test, and optimize cross-channel customer journeys that leverage behavioral triggers, lifecycle signals and data-driven insights.

Portfolio Strategy & Roadmap Prioritization

Prioritize communication initiatives based on business value, customer impact, and ROI.

Partner with Marketing, and Product, teams to define capability roadmaps and unlock new growth opportunities.

Serve as the strategic lead and primary point of contact for your assigned business portfolios, managing all requests related to targets, performance, opportunities, and capabilities

Executive Presentation & Storytelling

Lead the development and delivery of executive-level, data-driven presentations to articulate key business outcomes, strategic direction, and new growth opportunities to senior leadership through compelling storytelling.

Qualifications
What you bring

5+ years of experience in growth strategy, personalization strategy, customer decisioning, customer journey orchestration, lifecycle marketing, or CRM strategy.

Proven track record of driving measurable sales, growth, and customer engagement outcomes through 1:1 communications channels, including Email, MMS/RCS, Outbound calling, and Push notifications

Strong expertise in one or more of the following: Customer decisioning, Journey orchestration, Personalization strategy, Audience Strategies and Segmentation, Contact policy optimization





You are a proactive owner with an entrepreneurial & continuous improvement mindset, taking full accountability and continuously looking for what works, what does not, and making the necessary changes to drive results.

Exceptional ability to influence strategy and drive business outcomes with cross functional (marketing, channels, product, engineering) stakeholders.

Excellent communication skills to articulate business outcomes and strategic direction to senior leadership through compelling, executive-level storytelling.

Experience leading a cross-functional team (e.g., a squad, pod) and working with diverse stakeholders to launch rapid optimizations, A/B tests, and new capabilities to drive portfolio sales outcomes with an agile way of working

Ability to rapidly build fluency in new platforms, technical concepts, and data environments

Great-to-haves

Experience in the Telco industry and understanding of Telco market dynamics to inform and influence strategy.

Experience operationalizing AI-driven personalization, recommendation engines, predictive models, or next-best-action frameworks.

Experience with Adobe 1:1 platforms, such as Adobe Experience Platform (AEP), Adobe Journey Optimizer (AJO), and Adobe Campaign Classic (ACC).

What We Give Back To You

A highly-engaged, dynamic and collaborative environment.

A place that embraces our core values: Spirited teamwork, Courage to innovate, Embrace change, Initiate opportunity, and a Passion for growth

Opportunities for personal development through training, networking, and career development

Flexible work styles with the ability to work in and out of the office

An organization that actively supports you giving back to the community you live in

An organization that is committed to Diversity & Inclusion exemplified by our diverse, global team member-led resource groups and our commitment to ensuring every team member is valued, recognized, and empowered to thrive in a safe and equitable setting.

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📌 Senior Strategy Manager - 1:1 Communications, Personalization Strategy Own the Growth (Ontario)
🏢 Telus
📍 Ontario