Drive promotional strategies and customer acquisition with FanDuel as a Manager of Acquisition Strategy. Lead initiatives that leverage data insights for Sportsbook and Casino products.
In this impactful role, you will own the acquisition strategy for FanDuel's diverse gaming offerings. You will collaborate with various teams including Marketing and Finance, ensuring successful execution of promotions and compliance with responsible gaming standards. By managing an Acquisition Strategy Associate, you will also influence their development and success in hitting targets.
Key Responsibilities:
• Define player propositions and segmentation strategies
• Execute acquisition strategies for all regions and products
• Identify opportunities to enhance customer loyalty
• Lead data-driven insights to align with leadership
• Manage P&L; for activation targets and promotional spending
Requirements:
• 5+ years in marketing or commercial roles
• Graduate degree in relevant quantitative fields
• Proven leadership in a cross-functional environment
• Strong B2C experience with consumer insights
• Passion for online gaming is advantageous
Make a significant impact within FanDuel's agile acquisition landscape and drive growth in the gaming sector.
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