Lead brand development at Hyprwork, focusing on DTC health and wellness initiatives. This remote position emphasizes storytelling and compliance-driven brands.

In this impactful role, you will define the strategic vision for our health-focused brands, ensuring that messaging and product experiences align with consumer needs. Your experience in claims-led categories will be invaluable as you develop brand narratives and oversee product positioning.

The role requires a skilled leader able to enhance brand credibility while powering conversion in a competitive landscape.

Key Responsibilities:

- Own brand positioning and narrative across new brands
- Develop and manage visual identity and guidelines
- Guide product experience including digital and packaging




- Oversee social media and user-generated content strategies
- Collaborate with creative teams for performance-driven initiatives

Requirements:

- Senior leadership experience in DTC health branding
- Successful track record of building brand narrative and connection
- Familiarity with compliance in health marketing
- Performance-oriented mindset in marketing strategy
- Robust English proficiency for brand representation

Create and inspire brand experiences that resonate and convert, building a legacy in health and wellness.

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📌 Director of Brand & Product Vision DTC (Winnipeg)
🏢 Hyprwork
📍 Winnipeg