Are you looking to join one of Greater Torontos Top 2026Employers ? The Ontario Medical Association (OMA) advocates for and supports doctors,seekingto strengthen their leadership role in caring for patients.

We continuallyseekto be the trusted voice in transforming Ontarios health-care system by courageously pursuing best practices,new ideas,solutions,and opportunities to improve.

Jobsummary The Director of Media Relations and

Social Media,position plays a key role in directing and delivering an effective media relations strategy to both advance and protect the OMAs reputation and brand.

Specifically, the positionis responsible for: Leading and inspiring a team of earned and social media professionals in the development and execution of results-driven strategies that tell compelling stories and cut through with powerful editorial coverage and content.

Leading the organizations focus on strengthening the organizations media footprint and further advancing Ontario doctors as important voices in patient care and health system transformation.

Leading best-in-class issues and crisis communications activities on behalf of the OMA.

How youwillmake adifference Leadingall media activities, including developing media relationsstrategiesand overseeing effective implementation and evaluation as well as managing external vendors.

Workingwith the team to ensure effective relationships with media representatives, journalists and reporters, bloggers are maintained responding to requests and initiating contacts, managing the delivery of information, building rapport to facilitate favorable exchanges and attention, and providing background information, monitoring social media for response requirements, developing key messages and responses, drafting news releases, letters to the editor, statements, and emails and organizing media briefings.

Overseeingcoordination of OMA spokesperson media training in preparation for interviews and news conferences, gathering detailed background information, developing key messages and statements, ensuring spokespeople are properly prepared, and scheduling and attending interviews.





Workingcollaboratively with peers and ACM colleagues to develop integrated media relations including social media strategies that advance OMAs strategic priorities.

Identifyandimplement a social media strategy to increase OMAs media footprint and to ensure OMAs positions are included in social conversations.

Leadingthe development of best-in-class media research practices to learn, apply and share insights as well as integrate with other methodologies available within ACM and the organization.

Monitoringhealth care and political issues in media across the province,determiningpotential impacts on OMA business activities and strategies, andidentifyingopportunities for media coverage and proactive news releases.

Leadingand coach direct reports to effectively position the OMA as the voice of Ontarios Doctors and the go to source of information on the system and the role of doctors.

Hiring, training, motivating and coaching employees as they provide attentive, efficient service to members,assessing employee performance and providing constructive feedbackand training opportunities.

Highly collaborative and take the initiative to work with others across the organization while building a culture of positivity, collaboration, and cross-functional teamwork among the media team to ensure a best-in-class media approach is well understood and delivered by the team.

Evaluates progress against planning and delivery of departmentalobjectives.

Requirementsthatareimportant tous Undergraduate degree in journalism, political science, public policy, communications or marketing disciplines with above Diploma or Certificate 10+ years media and/or media relations experience. 10+ years of communications, interpersonal,



leadership,coachingand conflict resolution skills.

An experienced compassionate leader whois capable of developing and growingteam members.

The OMA has moved to a permanent hybrid work environment.

As such, the individual in this position willbe requiredto work a minimum number of days in our Toronto office.

Whatdowehave toofferyou? A work environment whose values are to berespectful, bold, responsive, and transparent in our work and our behaviours A fantastic opportunity to grow with the team and help shape the strategic direction of the OMA, itsmembersand the health-care system An organization that is committed to the equity, diversity and inclusion principles of humility, accountability, collaboration,courageand integrity A commitment to growth and development through paid career development and continuous in-house learning A friendly and flexible hybrid work environment Competitive total rewards package including a hiring salary range of$117,480 - $124,395plus pension plan and abonus program Exceptional group benefits package, including a spending account and a robust wellness program.

An organization that has been recognized as a Greater Torontos Top Employers forsixconsecutive years.

As a condition of employment, OMA conducts background checks and reference checks for all open positions.

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In We''reexcited to share this opportunity, which is for an existing vacancy on our team.

Kindly be advised that ourrecruitment process does not involve the use of Artificial Intelligence.

The Ontario Medical Association is strongly committed to diversity within its community and welcomes applications from racialized persons/persons ofcolour, women, Indigenous People of North America, persons with disabilities, LGBTQ2S+ persons, and others who may contribute to the further diversification of ideas.

In accordance withthe AODA Act, accommodation will be provided throughout the recruitment process to applicants with disabilities.

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📌 Director, Media Relations & Social Media (Toronto)
🏢 Ontario Medical Association
📍 Toronto