Job Overview Reporting to the Director, Marketing and Customer Experience, as the Digital and AI Marketing Specialist you will support business units to maintain and optimize marketing automation software and CRM.

You will also assist in developing the digital assets to implement marketing strategies.

Your day-to-day responsibilities will include: Generating reports for key metrics and system data, such as sales performance, conversion rates, sales cycle times, demographics, etc.

Assisting in the development of technical requirements within Hub

Spot to facilitate digital marketing and campaigns.

Developing and providing guidance to sales and other teams on best practices to ensure effective use of Hub

Spot.

Identifying gaps within the marketing funnel, and offering solutions for troubleshooting and resolving technical issues.

Onboarding business units to Hub

Spot and assisting with other tasks related to digital marketing.

Assistingin the development of technical requirements in Hub

Spot and on the website to facilitate and support digital marketing and campaigns.

Developingand providingguidance to sales and other teams on best practices to ensure effective use of CRM, AI and other marketing programs.

Onboardingsales team members to marketing and CRM platforms and programs as required and assistingwith other tasks related to digital marketing.

Assistingin vetting and onboarding new marketing platforms and innovations as technologies and market behaviors evolve and advance.

As our ideal candidate,



you are Organized; you effectively manage your time while balancing multiple priorities. A strong communicator; you clearly express your thoughts in conversation and in written communication.

An active listener; you seek to understand and listen to others in a non-judgmental way.

Detail oriented; you focus on detailed accuracy when dealing with a high volume of work. A team player; you contribute as a team member and share equally in the exchange of ideas, concepts and process outcomes.

Essential Requirements Bachelors Degree or Diploma in Marketing, or equivalent.

Minimum 1 year of digital marketing experience.

Valid drivers licence and access to a reliable vehicle.

Satisfactory verification of criminal record check.

Proficient in Microsoft Office programs (Outlook, Word, Excel, Teams, Share

Point and Power

Point), Content Management Systems (Hub

Spot, Sitefinity), marketing automation software (Hub

Spot) and Social Media channels (Twitter, Instagram, and Facebook).

What We Value Creating trusting and successful working relationships.

Setting transparent, measurable and achievable goals.

Cooperating with team members in an open, positive and respectful manner.

Taking responsibility for the outcomes of decisions and actions.

Consistently meeting customer expectations.

Staying current with technical job skills.

Work Conditions You primarily work in an office setting during regular business hours.

Overtime may occasionally be required.

📌 Digital and AI Marketing Specialist, Pacesetter Homes (Edmonton)
🏢 Qualico Canada
📍 Edmonton