This is in support of Destination Toronto’s mission to grow our visitor economy. The core of this position is to promote and sell Toronto as a convention and meeting destination to Planners/C suite executives with a singular focus on groups that use a multi‑hotel package, a convention facility and deliver 1500+ attendees. These are ‘Citywide’ defined meetings and conventions. This position is further aligned to support our top vertical sectors.Core Responsibilities
Developing proactive business leads for Toronto’s convention facilities and hotels.Work with in‑market lead generators and/or our key Partners to uncover potential leads, and acquire business events to achieve annual goals as outlined by leadership within the highly coveted citywide market for your defined meeting/convention vertical sectors.Complex sales cycle, for high impact convention sales that includes: managing multiple stakeholders, high economic impact, high risk decision making, C‑Suite decision makers, securing additional business development funding.Develop sales action plans and participate in planning during the annual budget/business planning cycle that ensure the achievement of annual goals in your defined meeting/convention vertical sectors.Plan/execute sales and promotional client outreach for activation primarily based here in Toronto, including site visits and familiarization trips.Represent Destination Toronto at assigned industry events deemed appropriate for business development opportunities, as needed.Achieve monthly sales activity goals documented in CRM, relating to prospecting, first meetings, industry participation and achievement of annual business development goals.Maintain complete documentation within Simple View,



and conform to applicable sales administration practices and policies.Manage budget associated with specific sales action plan.Gain knowledge of competitive sets and changing marketing trends that impact business events.Assist in the recruitment of sales support staff. Mentor and provide leadership to sales support staff.Attend and participate in sales meetings, training programs and other required meetings.Undertake special projects as may be assigned by Destination Toronto leadership.Experience
Minimum 5 years related sales experience in the hospitality sector, dealing with multiple properties and experience working in convention sales.Knowledge
Good working knowledge of computers, Microsoft Office software, Google Suit, and general office equipment. Experience with CRM, CVENT and EmpowerMINT a plus.Abilities, Skills and Competencies
Cross border business travel is an important aspect of the role.Strong interpersonal skills.Self‑motivated with strong oral, written and public presentation skills.Ability to multitask, and adapt to a fast‑pace setting while managing deadlines.Driven & motivated.Team player.Education
Minimum some post‑secondary education (College/University preferred) or equivalent experience.Compensation
$100,000If you require a disability‑related accommodation to participate in the recruitment process, please email us. We will accommodate your needs under the Ontario Human Rights Code.We are committed to equitable hiring practices. Please note that as part of our recruitment process, we may use automated tools to screen resumes for qualifications and relevant experience. Human oversight is maintained throughout the selection process to ensure fairness and transparency.
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📌 Sales Director, Convention Sales (Winnipeg)
🏢 Destination Toronto
📍 Winnipeg