Job Overview
As Lifecycle Marketing Manager (12-18months) you are the connective tissue between Mejuri and her customer. You own the calendar, the team, and the strategy that keeps our Muse engaged between purchases — and turns one-time buyers into lifelong advocates.You sit within the Growth organization and partner closely with Integrated Marketing, Brand, Creative, Merchandise, Retail, and Digital. You lead a team of lifecycle marketers and report into Growth leadership.This is not a campaign execution role. You architect the system — the segmentation logic, the contact strategy, the test-and-learn agenda — that makes every communication feel personal, on-brand, and commercially purposeful.What You'll Do
Own Mejuri's end-to-end lifecycle calendar across email, SMS, push, and in-app — balancing commercial pressure with brand storytelling and customer experience.Build and govern the segmentation, prioritization, and contact strategy that determines who hears what, and when.Lead, coach, and develop a team of lifecycle marketers — setting the bar for craft, speed, and rigor from brief through send through post-mortem.Oversee all 1:1 consumer communications in partnership with Brand, Creative, Retail, Merchandise, and Digital — ensuring every touchpoint is on-brand and commercially accountable.Own the reporting cadence that keeps the business informed — turning campaign performance, cohort behavior, and testing into clear decisions.Build and execute a structured test-and-learn agenda across creative, offer, audience, channel, and frequency — and scale what works.What You'll Bring To The Team
Experience: 6+ years in lifecycle, CRM,



or retention marketing with at least 2 years managing a team — DTC, retail, or omnichannel preferred.Proven Commercial Impact: A track record of building and executing a lifecycle calendar that moves the business, not just the open rate.Platform Fluency: Deep experience with lifecycle platforms;
Klaviyo experience is astrong plus.Analytical Instincts: You read a dashboard, find the story, and turn it into action. Comfort with SQL or BI tools (Omni, Looker, BigQuery) is an asset.Commercial Acumen: You understand retention, frequency, AOV, and how lifecycle connects to the broader P&L.Cross-Functional; Range: You can hold the line on lifecycle strategy while flexing to the priorities of Brand, Creative, Merchandise, and Retail.Bias for Action: You move fast, sweat the details, and care about the things customers feel even when they can't name them.Benefits
A minimum of four weeks vacation, plus personal days and three religious/cultural observance days.A hybrid work model for all corporate roles.‘Mejuri Passport’ which allows employees who meet specific criteria to work in other locations for one month per year.Comprehensive medical and dental benefits, including mental health coverage, and generous personal and sick days for our full-time employees. We also offer bereavement leave,



including miscarriage and stillbirth support.Parental leave salary top-up of up to 80%, as well as a personalized return-to-work transition and accommodation plan for full-time employees.A generous product discount!Please note that these benefits apply to full-time employees.Location
Toronto, Ontario60 Bloor Street WHybrid;
3 days in office 2 daysremoteAt Mejuri we embrace a hybrid working setting and support our corporate employees to be successful whether they are at home or in the office. The primary purpose of our offices is to drive collaboration and deepen relationships with one another. This position requires in office work 3 days a week and remote work 2 days a week. Our office is located at 60 Bloor Street W, Toronto.Salary
115-130K per annum based on a candidate’s experience and qualifications. We will review individual salary expectations and weight salary commensurate with experience.Accommodation / Accessibility
Mejuri does not discriminate in hiring or terms and conditions of employment because of an individual’s race, ancestry, colour, place of origin, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, family status or marital status, or any other protected category recognized by provincial or federal laws. Should you require any accommodation, please inform us and we will work with you to meet your accessibility needs. For any accessibility-related assistance, requests for information in accessible alternative formats or to report any accessibility problems, please share in your application.
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📌 Lifecycle Marketing Manager (12-18month Contract) (Winnipeg)
🏢 Mejuri
📍 Winnipeg