SENIOR MANAGER, SOCIAL MEDIA – ORIGINS
Origins was founded in 1990 with a straightforward yet groundbreaking commitment—to respect and care for the well‑being of people and the planet. More than a tagline, it is a way of thinking and acting that guides everything we do as a brand. We combine the highest‑quality ingredients from nature with non‑toxic alternatives and advanced science to create high‑performance formulas that our customers can trust. We strive to reduce our impact on the planet through packaging design, manufacturing operations and the design of new stores.WHAT WE'RE LOOKING FOR
The Senior Manager, Social Media is the architect and visionary behind Origins’ social media strategy, leading the strategic vision, editorial direction, and execution of the brand’s global social media presence.You must submit a portfolio link in order to be considered for this role.This is a hybrid role, based 3 days a week at
Liberty Village, Toronto
office.PAY RANGE
The anticipated base salary for this position is $110,000 to $120,000 CAD. Exact salary depends on experience, skills, education and geographic location.WHAT YOU'D BE DOING IN THIS ROLE
Strategic Social Media Leadership
Global Social Strategy & Native Storytelling: Develop and own the global social media strategy across Instagram, TikTok, YouTube, and emerging networks, translating core brand campaigns, product launches, and seasonal initiatives into platform‑native storytelling.Editorial Calendar Ownership & Content Balance: Establish and manage distinct social editorial calendars for each channel, ensuring a strategic matrix of immersive storytelling, inspired visuals, educational/scientific data,



and cultural participation.Creative Resource & Vendor Management: Partner with and manage external creators, specialized agencies, and the internal Video Content Creator to align video strategy, streamline creative output, and pilot experimental formats.Visual Production & Asset Governance: Oversee end‑to‑end development of all social‑first creative assets, including high‑impact photography, video, motion graphics, and reactive cultural content.Linguistic Alignment & Platform Copywriting: Establish a distinct, channel‑right brand tone of voice across all social touchpoints, taking a hands‑on approach to writing copy, drafting captions, and publishing all content.Cultural Partnerships & Influencer Activation: Identify and activate emerging creators, influencers, and cultural partners who align with brand values, working closely with the internal Brand and Communications teams.Performance Analytics & Insight Reporting: Track and analyze key performance metrics, continuously optimizing content based on data, and confidently present actionable insights to senior leadership.Operational Excellence & Team Management
Cross‑Functional Creative Integration: Drive robust daily collaboration with copywriters, designers and the broader Creative and Communications teams to ensure social assets are visually compelling,



informative, and aligned with omnichannel goals.Community Management & Audience Engagement: Oversee and execute daily community management, directly interacting with consumers, managing reviews and ensuring follower comments and queries are handled to brand standards.Team Mentorship & Paid Media Amplification: Lead and mentor the social team to foster exceptional creative output while partnering with Paid Media teams to align organic content with paid social amplification.SKILLS AND QUALIFICATIONS NEEDED TO GET THE JOB DONE
7–10 Years of Social & Digital Experience: Extensive background in social media, digital marketing, editorial or brand communications, ideally within luxury, beauty, fashion or lifestyle sectors. Being a content creator is a plus.5+ Years of Leadership & Mentorship: Proven people‑management experience with natural ability to lead internal teams, inspire collaboration and mentor rising creative talent.Mastery of Strategy, Creators & Platforms: Deep fluency across Instagram, TikTok and the creator ecosystem, with proven experience managing external agencies, influencers and cross‑functional creative campaign launches.High Taste Level & Analytical Mindset: Strong editorial instinct and exceptional visual taste combined with an analytical mindset comfortable interpreting performance data to optimize content.Agile Communication & Background: Excellent presentation skills with an entrepreneurial, proactive approach to problem‑solving in fast‑paced, culturally driven environments, backed by a relevant degree or equivalent professional experience.
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📌 Senior Manager, Social Media – Origins (Winnipeg)
🏢 DECIEM | THE ABNORMAL BEAUTY
📍 Winnipeg