Location: Toronto, ON, CA, M5J 2V5Job Function: MarketingStatus: Full TimeSchedule: RegularDescription
Own the Growth: Driving Business Outcomes through 1:1 CommunicationsOur team and what we’ll accomplish togetherJoin the Comms & Personalization (C&P;) team and drive the future of marketing innovation! Our vision is to reinvent how we engage with our customers—delivering highly relevant messages on their preferred channels at the perfect moment to maximize sales, ROI, and operational efficiency, all powered by automation and AI. Reporting to the Manager - 1:1 Comms Growth, you will be a key leader in realizing this vision, taking full ownership of the business growth and sales accountability for your core business portfolios through strategic leadership, data‑driven decision‑making, performance optimization, and identification of new growth opportunities.What You'll DoStrategic Targets OwnershipCollaborate with Marketing and Digital GTM teams to set and drive 1:1 communication targets for your core business portfolios, taking full ownership of sales and growth accountabilityPerformance Insights and OptimizationsMaintain a hands‑on watch on all KPIs, clearly articulating the business drivers behind performance shifts (tactics, offers, conversion improvements)Analyze performance data to identify opportunities, diagnose issues, and translate insights into clear actions and business recommendationsPartner closely with GTM teams to optimize underperforming areas and turn business priorities into targeted action plansDevelop and execute outbound and inbound channels orchestration strategies to effectively retarget customers via 1:1 mediums based on web, app, or inbound call behaviorLead the prioritization of 1:1 communications initiatives within your business area, partnering with Marketing and Channels to determine which campaigns and tactics should move forward based on business outcome and ROI. In parallel, work with Marketing, Product, and Engineering teams to prioritize enabling capabilities and define the roadmap needed to deliver against business needs and maximize valueLead your cross‑functional stakeholders in effective campaign planning, launching campaigns on time, continuous performance monitoring, insight generation, and data‑driven optimization to ensure the team consistently achieves its business goals,



effectively leveraging our 1:1 mediumsServe as the primary point of contact for your assigned business area on behalf of the C&P; team, managing all requests related to targets, performance, opportunities, and capabilitiesExecutive Presentation & StorytellingLead the development and delivery of executive‑level, data‑driven presentations to articulate key business outcomes, strategic direction, and new growth opportunities to senior leadership through compelling storytelling.Qualifications
What you bring5+ years experience as a business growth strategist with a proven record of driving significant business outcomesYou are a proactive owner with an entrepreneurial & continuous improvement mindset, taking full accountability and continuously looking for what works, what does not, and making the necessary changes to drive resultsDeep knowledge and expertise in driving sales and growth across multiple 1:1 comms channels, including email, MMS/RCS, outbound calling, and Push notificationsExceptional ability to influence strategy and drive business outcomes with cross functional (marketing, channels, product, engineering) stakeholdersExcellent communication skills to articulate business outcomes and strategic direction to senior leadership through compelling, executive‑level storytellingExperience leading a cross‑functional team (e.G., a squad, pod) and working with diverse stakeholders to launch rapid optimizations, A/B tests, and current capabilities to drive portfolio sales outcomes with an agile way of workingAbility to rapidly build fluency in new platforms, technical concepts, and data environmentsGreat‑to‑havesExperience in the Telco industry and understanding of Telco market dynamics to inform and influence strategyExperience working with product & engineering teams to bring new AI capabilities to optimize 1:1 communications, to deliver the right message at the right timeExperience with Adobe 1:1 platforms, such as Adobe Experience Platform (AEP), Adobe Journey Optimizer (AJO),



and Adobe Campaign Classic (ACC)Benefits
A highly‑engaged, dynamic and collaborative environmentA place that embraces our core values: Spirited teamwork, Courage to innovate, Embrace change, Initiate opportunity, and a Passion for growthOpportunities for personal development through training, networking, and career developmentFlexible work styles with the ability to work in and out of the officeAn organization that actively supports you giving back to the community you live inAn organization that is committed to Diversity & Inclusion exemplified by our diverse, global team member‑led resource groups and our commitment to ensuring every team member is valued, recognized, and empowered to thrive in a safe and equitable environmentSalary Range: $86,000-$136,000Performance Bonus or Sales Incentive Plan: 15%Actual total compensation will be determined based on factors such as knowledge, skills, performance and experience. We encourage all qualified candidates to apply, even if the posted salary range doesn't match your expectations. We're open to discussing competitive compensation packages tailored to your experience level and expertise. TELUS offers rewarding benefits, which may vary per job function, such as:Comprehensive total rewards package highlighting competitive salary and bonus structures, minimum 3 weeks of vacation, and flexible benefits plan to meet the needs of you and your familyFlexibility to work in-office, virtually or a combination of bothGenerous company matched pension and share purchase programsOpportunity to give back to communities in which we work, live and serveCareer growth and learning & development opportunitiestodevelop your skillsAnd much more …Note for Quebec candidates: if knowledge of English is required for this position, it is because the team member will be asked, on a regular basis, to interact in English with external or internal parties or to use English applications or software as part of their tasks.Accessibility: TELUS is proud to foster an inclusive culture that embraces diversity. We are committed to fair employment practices and all qualified applicants will receive consideration for employment. We offer accommodation for applicants with disabilities, as required, during the recruitment process.
#J-18808-Ljbffr

📌 Senior Strategy Manager - 1:1 Communications, Personalization Strategy (Winnipeg)
🏢 Intello Technologies
📍 Winnipeg