Role Description
Reporting directly to the Vice President, National Marketing – Retail Experience, this 12‑month contract position is responsible for the overall planning and execution of marketing activities designed specifically for Bayview Village. This is an on‑site role based at Bayview Village.Responsibilities
Oversee all aspects of the day‑to‑day marketing of Bayview VillageExecute an annual strategic marketing plan outlining short‑ and long‑term strategies for all aspects of the marketing portfolio including traditional and non‑traditional media, public relations, special events, social media, interactive, customer service, and tenant relationsPrepare and manage the annual marketing budget, including coding and processing payables, analyzing variances, and reporting on the budget as requestedDevelop and produce all marketing communications materials, including collateral, print, broadcast, digital, and environmental mediaPlan and execute consumer and community‑based events, securing sponsors, hiring vendors, arranging swag bag items, hiring temporary staff, completing insurance paperwork, and preparing event post‑mortemsServe as editor of the internal newsletter, writing copy, editing, designing, proofreading, printing, and distributingServe as editor of the Bayview Village website, producing content, maintaining schedules, and keeping the site freshManage all social media channels, agency coordination, content strategy, social listening, response, tracking, and reportingOversee the public relations agency and coordinate efforts that maintain the Centre in a favourable light, create interest in the Centre, promote special events, increase tenant exposure, build media relations,



and enhance overall perception of the CentreFoster positive relationships with tenants, consumers, community, and philanthropic partnersManage the Marketing Manager, providing tools for success, outlining objectives, training/mentoring, and appraising workAssist Leasing through research and marketing efforts to achieve 100% tenant occupancy and support creation of assetsWork collaboratively with other management staff and employeesParticipate in regular marketing meetings, staff meetings, one‑on‑one retailer meetings, and agency briefingsPerform other related duties as assignedExperience and Qualifications
5 to 7 years’ experience in a related marketing positionExperience leading a team is an assetStrong understanding and experience with various social media platformsStrong organizational, planning and time‑management skillsExcellent oral and written communication skills with the ability to communicate clearly to diverse audiencesExcellent attention to detail and problem‑solving skillsAbility to prioritize workload and handle competing priorities and deadlinesPositive, customer‑first attitudeIntermediate to advanced Microsoft Office skills (Word, Excel, PowerPoint)Compensation
Expected annualized base salary range: $100,000 – $110,000 (prorated for the duration of the contract). Final salary will consider experience, education, market compensation, and internal equity.Equal Chance Statement & Accommodation
QuadReal Property Group will provide reasonable accommodation at any time throughout the hiring process for applicants with disabilities or for those needing job postings in an alternate format. If you require accommodation, please advise the Talent Acquisition team member you are working with and include the following: job posting #, your name, and your preferred method of contact.
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📌 Marketing Director, Bayview Village (12-Month Contract) (Winnipeg)
🏢 QuadReal Property Group
📍 Winnipeg