Elevate engagement strategies at BMO as a Senior Manager for Next Best Offer in a hybrid contract role. Focus on AI and MarTech to enhance personalized customer interactions.
In this 16-month hybrid contract position, you will bridge Business, Marketing, and advanced analytics. Your role involves strategizing and operationalizing customer engagement to optimize decision-making frameworks. Collaborate across MarTech, Data Analytics, and AI teams to redefine customer experience.
Key Responsibilities: - Lead projects enhancing marketing effectiveness across channels - Connect with MarTech and Data Analytics teams - Evolve real-time decisioning frameworks using AI - Design customer decisioning processes and engagement policies - Advocate for closed-loop measurement and optimization
Requirements: - 6-10+ years in marketing strategy or MarTech - Experience in financial services or regulated industries - Familiar with Salesforce Marketing Cloud and decisioning tools - Solid analytical and strategic skills in implementation - Ability to communicate complex concepts effectively
Shape personalized customer experiences at BMO through innovative engagement and decisioning strategies.#J-18808-Ljbffr
📌 Senior Manager Of Marketing Technology (Winnipeg)
🏢 BMO Financial Group
📍 Winnipeg
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