Join a ChallengerAt EQB, we're remaking banking so every Canadian gets ahead, every day. Serving nearly 4 million Canadians from coast to coast, we offer a wide variety of financial services including banking, lending, trust, and credit union solutions. As the exclusive financial partner of Loblaw Companies Limited’s PC Optimum loyalty program, we are woven into the daily lives of more than 18 million members across Canada.Purpose of Job
Reporting to the VP, Sales & Distribution, Personal Segment and working alongside senior sales management, the Associate Director, Sales Operations & Strategy is responsible for the development and implementation of sales force effectiveness strategy for both SFR Mortgage and Reverse Mortgage sales teams, and Wealth Solutions (Advisor Deposits, Reverse Mortgage). The incumbent leads projects to grow and optimize our sales practice and improve operational efficiency and productivity.Key Responsibilities
Lead the Sales Operations and administration team including Deposit Services, sales processes, and tools.Develop and implement sales force effectiveness strategy.Drive sales force productivity across SFR Mortgage, Reverse Mortgage, and Wealth Solutions.Lead initiatives to improve operational efficiency and overall productivity.Qualifications




Proactive and hands‑on leadership experience in sales operations.Strong strategic mindset and partnership with sales leadership.Experience with sales process design, tools, and productivity initiatives.Previous leadership of teams in financial services preferred.Advantages (Full‑time Permanent)
Competitive discretionary bonus.Market‑leading RRSP match program.Medical, dental, vision, life, and disability benefits.Employee Share Purchase Plan.Maternity/Parental top‑up.Generous vacation policy and personal days.Virtual events and professional development program.Opportunity to join a top FinTech and shape a new banking experience.Work Arrangement
Hybrid. In‑office time is spent in EQ Bank’s office at 2200‑25 Ontario Street, Toronto, ON.Equity, Diversity & Inclusion
EQ is committed to building an inclusive, accessible environment where every employee feels valued, respected, and supported. We provide a barrier‑free recruitment process and accommodations to support applicants at any stage.Recruitment Process
We use AI to assist in screening and selection;
all outputs are reviewed by our talent team. All candidates will complete a criminal background check and credit check. Only selected candidates will be contacted.EQB Inc. is the parent company of Equitable Bank, Canada’s seventh‑largest Schedule I bank by assets, operating EQ Bank.To learn more, visit eqb.Investorroom.Com and eqbank.Ca.
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📌 Associate Director, Sales Operations & Strategy (Winnipeg)
🏢 EQ Bank
📍 Winnipeg