Take the helm as Director of Analytics and Media Strategy at RBCx in Toronto. This pivotal role emphasizes a data-driven approach to marketing across various digital platforms while requiring on-site presence 3-4 days per week.
You will play a key role in shaping and driving media strategies at RBCx, with a focus on measurement and optimization. Your expertise will guide the establishment of data pipelines, budget allocation based on measurable outcomes, and the implementation of advanced experimentation methodologies. Collaboration with cross-functional teams will amplify your impact.
Key Responsibilities:



- Lead marketing effectiveness measurement across digital channels - Build a comprehensive data infrastructure strategy - Formulate actionable frameworks for capital deployment - Drive continuous testing initiatives to enhance conversion rates - Mentor a performance-oriented team of analysts
Requirements: - 8–12 years in marketing analytics or media - Proficient with SQL, Python, and tag management systems - Experienced in large-scale media management - Robust capabilities in experimental design - Familiarity with AI/ML tools in marketing applications
Enhance RBCx's marketing initiatives through strategic leadership in analytics and media.#J-18808-Ljbffr

📌 Director Of Analytics And Media Strategy At Rbc (Winnipeg)
🏢 RBC
📍 Winnipeg