Vice President, Global Marketing

About the Company

Official source of tourist information

Industry
Leisure, Travel & Tourism

Type
Non Profit

Founded
1902

Employees
51-200

Categories

- Leisure
- Tourism
- Travel
- Travel & Leisure
- Greater Vancouver
- Regional Districts

Specialties

- hospitality
- indestination services
- destination marketing
- visitor services
- convention services
- meetings & conferences
- leisure & travel
- and tourism

About the Role

The Company is seeking a Vice President, Global Marketing to lead and advance its international marketing efforts. The successful candidate will be responsible for overseeing a diverse portfolio that includes brand, digital, content, and visitor experience. This role is pivotal in driving the organization's global marketing strategy, with a focus on enhancing the clarity, effectiveness, and impact of its brand and go-to-market strategy across international markets. The VP will also be instrumental in identifying and implementing current ways to engage target audiences,



particularly as the company expands its digital capabilities and embraces emerging technologies.

Candidates for the Vice President, Global Marketing position at the company should have a proven track record in strategic marketing leadership, with a strong emphasis on digital innovation. The role requires a visionary leader who can shape the company's engagement with global audiences and ensure that marketing efforts remain relevant, agile, and aligned with evolving opportunities. Experience in the application of AI and emerging technologies in marketing is highly valued. The ideal candidate will be adept at driving sustainable economic growth through global destination promotion, strategic partnerships, and visitor engagement, and will be deeply committed to responsible tourism and long-term community impact. A background in the tourism and hospitality industry, with a focus on destination marketing, is a significant advantage.

Hiring Manager Title
President & Chief Executive Officer

Functions

- Marketing

📌 Vice President, Global Marketing (Vancouver)
🏢 Confidential
📍 Vancouver