Position Summary

The Consumer Engagement Marketing Team Leader (CEM Team Leader) is responsible for the management and execution of Monster Energy's brand portfolio sampling and local marketing initiatives within a defined market. This role reports to the Consumer Engagement Marketing Manager and is accountable for growing brand awareness and loyalty.

Essential Job Functions

- Collaborate with both Marketing & Sales departments, work closely with the Regional Marketing Manager (RMM) & Events Manager in region/market to customize and execute events/programs aligned with the brands' sampling platforms
- Lead the CEM Street Team Merchandising Initiative in market; communicate monthly retail priorities, collaborate with RM's & TDM's, & coach CEM members in field to drive success
- Recruit, hire, train and manage part time brand ambassadors and maintain a fully operational team year round
- Manage the daily operations of a 15 - 20-person team and coordinate sampling objectives
- Provide consistent direction, coaching and communication to maintain brand accuracy with Monster brand experiences and sampling
- Manage & collaborate with REIGN Team Captain to drive REIGN brand awareness in market including securing on brand events, targeted samplings, & influencer program support
- Research, secure and manage execution of local events and partnerships utilizing CEM event budget
- Plan and manage all aspects of the event process: pre, during and post duties including personnel, product delivery/distribution, transportation, hotel bookings, supplies, insurance (if applicable)
- Actively participates in all regional events with ambassadors




- Increase market knowledge and identify various groups and organizations within the targeted demographic in which to partner
- Diligently prepare and provide tools for ambassadors to create superior customer interactions and flawless event executions
- Execute strategic directions and manage the goals for the assigned region/market
- Adhere to deadlines for administrative tasks including, but not limited to, scheduling, reporting and recapping data for the region
- Manage payroll and timesheets
- Maintain and manage company assets (Storage Facilities, Inventory, Vehicles, Equipment, POS, etc.)
- Respond in a timely manner to management, staff, partners & other key stakeholders
- Manage Quarterly Spend Tracker including all regional CEM expenses & events budget

Position Requirements

- 2+ years of Event Marketing/Grassroots/Special Event/Promotions
- 2+ years of team management experience
- Must have and maintain a valid Driver's License and clean driving record, Drivers Abstract required
- Excellent problem solver and critical thinker
- Skilled demeanor with excellent oral and written communication skills
- Strong organizational and time management skills with ability to manage multiple tasks
- Proficient in Word, PowerPoint, Excel & Outlook
- Ability to learn and use new technology that is associated with the job
- Self-Motivated, entrepreneurial and adaptable to changing environments
- Ability to travel 15%+ of the year within the assigned region
- Ability to work on weekends and evenings
- Must be able to lift and/or move up to 40 pounds
- Must be able to pass a criminal background check

Base Pay Range: CAD $45,450 - CAD $60,600

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📌 Consumer Engagement Marketing - Team Leader (Toronto)
🏢 Monster
📍 Toronto